The tumultuous impact of artificial intelligence on creators’ revenues in the music and audiovisual sectors raises serious concerns. In the near future, a substantial drop in artists’ earnings will be inevitable. A global aura study predicts a massive loss of 22 billion euros for creators by 2028. Production companies and streaming platforms are undergoing radical transformation, leaving artists facing *unprecedented financial challenges*. The question now arises: how will AI, the catalyst of this revolution, influence the sustainability of artistic creations? The consequences of this dynamic will precipitate a true upheaval.
A recent study by the International Confederation of Societies of Authors and Composers (Cisac) reveals alarming forecasts regarding the impact of artificial intelligence (AI) on creators’ revenues. The research indicates a significant decline of 24% in revenues for music creators over the next five years, while the audiovisual sector could suffer a reduction of 21%. This loss, which will amount to nearly 22 billion euros cumulatively during this period, threatens to transform the cultural landscape.
The rise of generative AI and its economic consequences
The market for AI-generated content will show exponential growth, increasing from 3 billion euros in 2023 to 64 billion euros by 2028. This trend could create considerable economic opportunities. However, this windfall will not benefit creators. AI systems will gradually replace artists, leading to a direct substitution of human works.
Specific sectors under pressure
In the music field, streaming platforms will feel the impact of AI, which could account for 20% of their revenues by 2028. Music libraries will be even more affected, as generative AI could capture up to 60% of their turnover. This dynamic endangers traditional sources of income for creators.
At-risk professions
Some professions, such as translators, adapters, screenwriters, and directors, are particularly vulnerable. Translators and adapters working in dubbing and subtitling could see their revenues decrease by 56%. Screenwriters and directors are also threatened, with a possible reduction in orders of 15 to 20%.
The need for an adapted regulatory framework
Researchers emphasize the need for a change in the regulatory framework to protect creators. The absence of regulation allows for the unauthorized use of works by generative AI models, without any form of remuneration for the artists concerned. This situation could lead to increasing competition between AI-generated products and original creations, further exacerbating the economic crisis for creators.
The concern is palpable within the industry. According to Björn Ulvaeus, president of Cisac, this study should serve as a urgent wake-up call for policymakers. Legislative revisions must be considered to regulate the use of works and ensure fair income for creators.
An economic value transfer
Thus, generative AI companies are set to generate considerable revenues. By 2028, annual revenues for AI providers could reach 4 billion euros for music and 5 billion euros for audiovisual, dramatically increasing from 2023 levels. This dynamic represents a transfer of economic value from creators to technology companies, further harming the balance of the cultural sector.
The necessity to act
The risks associated with AI should not be underestimated. Only political interventions and diligent regulatory adjustments will safeguard the future of creators. To maintain a balanced cultural ecosystem, it is essential to protect copyright and ensure fair remuneration for artists in the face of the inevitable emergence of new technologies.
Impacts on cultural diversity
The repercussions of this technological revolution could also threaten cultural diversity. The generalization of AI-generated content risks creating a homogenization of productions, thus altering the artistic landscape. Unique works, the result of human creators’ labor, could be marginalized, giving way to a dominance of automated productions.
This evolution concerns not only industry professionals but also the general public. The valorization of human creativity must prevail against the rise of automatic technologies, to ensure a future rich in diversity and innovation.
Finally, the debate around the use of AI in artistic creation is just beginning. The stakes are multiple and require deep and committed reflection, both from industry players and policymakers.
Frequently asked questions
What is the extent of the revenue decline for music creators due to artificial intelligence?
According to a recent study, creators in the music sector could face a revenue loss estimated at 24% over the next five years.
How does artificial intelligence affect artists’ copyrights?
Generative AI allows for unauthorized reproduction of works, which risks diminishing artists’ revenues and undermining their control over their copyrights.
Which creative sectors are most threatened by generative AI?
The music and audiovisual sectors are particularly threatened, with significant revenue losses anticipated for creators, notably in dubbing and subtitling.
Will the rise of AI in music production create new opportunities for artists?
While AI may provide some advantages, such as creating new content, financial opportunities for artists remain limited, as profits often go to technology companies.
What are the impacts of AI on screenwriters’ and directors’ revenues?
Screenwriters and directors could face a decrease of 15% to 20% in their revenues due to increased competition from AI-generated content.
Why should creators be concerned about the substitution effect of generative AI?
The substitution effect means that works generated by AI can replace those of human creators, leading to direct competition and reduced revenues.
What measures can be taken to protect creators from the impact of AI?
It is crucial to adapt the regulatory framework to guarantee fair compensation for creators and protect their rights against unauthorized use of works by AI models.
What will be the long-term impact of AI on audiovisual production?
In the long term, AI could redefine the economic models of the audiovisual sector, creating a hybrid between human creation and automation, but the benefits may not translate to creators.
Can we anticipate a normalization of works created by AI?
It is possible that the increasing use of AI may lead to standardization in productions, thereby limiting the artistic and cultural diversity of works available on the market.
