During the show “La France a un incroyable talent” broadcast on November 14 on the M6 channel, the audience was able to discover David Corriveau, a Québécois impersonator who stood out thanks to his exceptional performance. On stage, he not only imitated the voice of judge and comedian Sugar Sammy but also his face thanks to a technology well-known today: deepfakes. If the images of the impersonator on the set had not alternated with those of Sugar Sammy, it would have been impossible to distinguish who was originally responsible for the movements and facial expressions.
Concerns about the use of deepfakes and AI
The potential offered by artificial intelligence generates as much passion as concern among the general public. In the case of artists, some fears are related to the fact that this technology could overshadow their own talent. Even worse, deepfakes could lead to abuses in terms of impersonation of appearance or voice. For nearly four months, Hollywood actors have expressed their concerns about the use of their image and voice by artificial intelligences without their permission. They have initiated a strike and are demanding guarantees to avoid such abuses. The case of model and actress Scarlett Johansson is emblematic, as she herself has already filed a lawsuit for the unauthorized use of her image.
A still unclear regulatory framework in France
Today in France, there is no specific regulation governing performances of this type, whether conducted live or in digital form. The use of a deepfake during a highly viewed show like “La France a un incroyable talent” can alert some viewers to the impressive realism of this technology. It then becomes crucial to check one’s sources before broadcasting or sharing such content. However, it should also be noted that David Corriveau’s vocal performance during the show was particularly successful, regardless of the use of deepfake technology. Indeed, the young Québécois singer managed to demonstrate how skillfully he could appropriate Sugar Sammy’s voice without falling into caricature. Thus, in the artistic context, imitations made using artificial intelligence can be considered legitimate and respectable performances.
What measures to adopt to regulate deepfakes and AI?
In light of the numerous questions and concerns raised by deepfakes and artificial intelligence, it is important to think about adopting appropriate measures to regulate their use. The debate on the role of AI in artistic fields must be conducted alongside discussions regarding its legal and ethical implications. Among the possible options, we can mention the establishment of a more precise regulatory framework so that only legitimate and respectful uses of the image rights of the individuals concerned are authorized. Furthermore, raising public awareness about the challenges posed by these technologies would also be beneficial, especially to prevent the spread of blatantly misleading or malicious deepfakes.
Is it time to rethink artists’ rights in light of new technologies?
It seems that the time has come to rethink the rights of artists and public figures regarding the use of their image and voice. Artistic performances such as that of David Corriveau on LFAUIT showcase the potential offered by artificial intelligence and deepfakes, but also their limits and inherent risks. Thus, finding a middle ground between responsible and innovative exploitation of these technological tools and the necessary protection of affected individuals remains a challenge for the years to come. In this context, it is up to lawmakers and the involved parties to define the contours of a new approach to artistic imitation and artificial intelligence that is both respectful of humanity and aware of the creative power offered by new technologies.
