De Rupert Murdoch à Thom Yorke: the growing opposition to artificial intelligence

Publié le 22 February 2025 à 12h24
modifié le 22 February 2025 à 12h24

The emergence of artificial intelligence provokes unexpected resistance from iconic figures. Rupert Murdoch and Thom Yorke, at opposite ends of their respective universes, unite their voices against the appropriation of their creativity. *Artists, writers, and musicians* stand as bulwarks against a technology deemed *exploitative* of their works without consent. This phenomenon reveals a profound *ethical crisis*, questioning the legitimacy of using intellectual property to fuel algorithms. In the background, the battle for the recognition of copyright in a world of digital creations calls into question and transcends the boundaries of disciplines.

An unexpected alliance

The surprising union between Rupert Murdoch, media mogul, and a multitude of renowned artists such as Thom Yorke and Julianne Moore is illustrated by a common struggle against the excesses of artificial intelligence. The concerns focus on the unauthorized use of their works to train artificial intelligence models, thereby threatening their livelihoods.

Public complaints against AI

This week, a statement was released by over 25,000 creative professionals from literature, film, and music. They denounce the abuses of AI companies that exploit their works without consent or compensation. This movement illustrates a growing frustration against the exploitation of copyright, directly impacting their financial interests.

Legal actions taken

One day after the announcement of this movement, Murdoch, owner of News Corp, initiated legal action against the search engine Perplexity. He accuses it of illegally copying journalistic content from some of his American titles. This action reflects the media’s desire to protect their intellectual property.

The implications of fair use law

These artists and creators are fighting against the fair use legislation, which allows for the use of works without permission under the guise of fair use. This condition grants leeway to AI companies to appropriate content without compensation. Creators contest this injustice, asserting that AI models produce new works that compete directly with their creations.

Justice and copyright at risk

The fight for copyright extends beyond the United States. Other artists, such as John Grisham and George RR Martin, have already filed lawsuits against OpenAI for copyright infringement. In a global dynamic, the battlefield expands, and artists unite to protect original creations.

Pressure on legislators

In the United Kingdom, AI companies are advocating for the relaxation of the laws governing data usage, persuading legislators to allow for the collection of data for commercial purposes. This pressure raises concerns among creators who see their rights threatened.

Tentative dialogues on AI and publishing

The movement is accompanied by initiatives to regulate the use of AI tools in publishing. Some publishing houses, such as News Corp and Condé Nast, have established content contracts with AI companies. Conversely, the New York Times has chosen to pursue OpenAI to protect its content.

A debate within the media industry

The conflicts surrounding AI reveal a dichotomy within the media industry. While press groups denounce the exploitation of content, behind the scenes, many companies are discreetly adopting AI technologies to replace editorial functions. This ambivalence generates internal tensions, fueling fears among journalists regarding the security of their jobs.

A call to action

In light of this troubling situation, the National Union of Journalists has launched the campaign “Journalism before Algorithms.” This initiative addresses the use of AI without appropriate regulation. Members emphasize that AI does not replace authentic journalism, a message that resonates amid current issues.

Upcoming challenges

Many stakeholders are aware that the current dynamics could undermine the quality of content. Experts point to the risks of publishing “standardized” content, a troubling trend for quality journalism. The relationships between creators, AI companies, and legislators remain at the center of debates, where each action could redefine the future of the creative industry.

Frequently asked questions about the opposition to artificial intelligence

What are Rupert Murdoch’s main arguments against the use of artificial intelligence in the media?
Rupert Murdoch argues that artificial intelligence illegally exploits journalistic content, thereby compromising copyright and the revenues of authors. He considers that this practice poses a severe threat to the traditional economic model of media.
Why do artists like Thom Yorke and Kevin Bacon oppose artificial intelligence?
These artists highlight that the use of their works to train AI systems without compensation constitutes a violation of their copyright and harms their income. They also fear that these technologies will replace human creative work.
What led 25,000 creative professionals to speak out against artificial intelligence?
They joined their voices to denounce the fact that AI companies appropriate their works without permission, which poses a serious risk to their livelihood. Their statement emphasizes an “unjust threat” to their profession.
How do AI companies justify the use of copyrighted works?
AI companies often cite the principle of “fair use,” which claims that the use of protected content does not require permission from the owner in certain contexts, although this raises extensive legal controversies.
What legal recourse is being considered by organizations like News Corp against AI companies?
Legal actions have been initiated to seek compensation and recognition of copyright, targeting companies like the AI-based search engine, Perplexity, which is accused of copying journalistic content without permission.
What is the position of publishers on the use of AI in the media sector?
While some publishers seek to establish licensing agreements with AI companies to protect their content, others, facing economic pressures, adopt AI technologies to reduce costs and increase profits.
What does the campaign launched by the National Union of Journalists (NUJ) in response to AI entail?
The “Journalism before Algorithms” campaign aims to raise awareness of the risks that AI poses to journalists’ jobs, highlighting issues related to stagnant wages and job precarity in newsrooms.
What impacts could AI have on the quality of journalism?
Excessive reliance on AI could lead to a degradation of content quality produced, as generative models might create standardized and less in-depth journalism, potentially harming research and investigation.

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