comment Brex adapts to AI by embracing ‘messiness’

Publié le 6 July 2025 à 23h02
modifié le 6 July 2025 à 23h02

The rapid rise of AI presents unprecedented challenges for contemporary businesses. Brex, an innovative company in the field of credit cards for businesses, has reinvented its software acquisition strategy to integrate this transformative technology. *Embracing disorder* becomes a necessity to navigate effectively through a constantly changing technological landscape.

Extended and rigid evaluation phases are now unsuitable for the rapid evolution of artificial intelligence tools. *Agility* and the ability to *adapt without hesitation* are therefore essential to avoid obsolescence. Brex shows that dropping traditional processes can maximize efficiency while remaining competitive in a market saturated with innovation.

Strategic adaptation to AI tools

Faced with the rapid evolution of technology, companies struggle to adopt the AI tools necessary for their growth. Brex, a company specializing in business credit cards, is no exception. Confronted with slow sales cycles, the startup was forced to revise its software procurement strategy to avoid being left behind.

An obsolete evaluation process

During the HumanX AI conference, James Reggio, CTO of Brex, discussed the initial difficulty of evaluating software tools according to their usual acquisition procedure. The company soon realized that its testing process, lasting several months, was no longer suitable for the rapid emergence of new tools. The teams involved in software requests lost interest by the end of their internal validation process.

New framework for AI acquisition

As a result, Brex had to completely reinvent its acquisition method. The company developed a framework for data processing agreements and legal validations, thereby accelerating the integration of AI tools. This approach enables a rapid evaluation of potential tools, facilitating their availability for testing as soon as possible.

Product testing and the right to choose

Brex has established a *superhuman product-market-fit* test, a method that helps identify the tools to adopt beyond the testing phase. This approach allows employees to play a predominant role in the selection of tools, fostering informed decisions based on the value they derive from them. Reggio emphasizes the importance of understanding their specific needs, thus deepening discussions with key users to ensure the relevance of the investments made.

Budget delegated to engineers

To optimize software-related decisions, Brex allocates a monthly budget of $50 to its engineers. This initiative gives each individual the freedom to choose tools from an approved list. By delegating this spending authority, the company promotes optimal decisions that enhance workflows.

Embracing the disorder of innovation

Reggio states that accepting the *disorder* associated with today’s innovation in the field of AI is essential for businesses. Acknowledging the imperfections in the decision-making process, especially during the evaluation phase, is crucial to avoid delays in adopting the best tools. Prolonged reflection time is a trap to avoid, as the technological landscape evolves rapidly.

Impacts on software licenses

This proactive approach also allows Brex to better understand its needs regarding software licenses. With a clearer understanding of how tools are used by engineers, the company is better positioned to negotiate contracts that align with actual demand. This helps optimize spending while maintaining operational efficiency.

Current trends underline the importance of flexibility in welcoming new technologies. Brex illustrates how a rapid revision of acquisition processes can facilitate smoother integration of AI tools. Such agility is crucial to remain competitive in the digital age, where innovation unfolds at unprecedented speed.

Frequently asked questions about Brex’s adaptation to AI and the acceptance of disorder

How does Brex evaluate the effectiveness of AI tools before adopting them?
Brex uses a “superfit product-market” test to determine if AI tools provide sufficient value, involving the employees who benefit most from these tools in the evaluation process.

What role do internal teams play in the AI tool selection process at Brex?
Internal teams play a crucial role in identifying tools that bring them value, ensuring the solutions adopted meet the actual needs of users.

How does Brex accelerate its procurement process for AI solutions?
Brex has revised its data processing agreements and legal validations, allowing it to conduct faster evaluations of AI tools and get them into the hands of testers more quickly.

Why did Brex decide to allocate a monthly budget to its engineers for tool acquisition?
By delegating financial authority, Brex allows its employees to make optimal decisions about which tools to use to improve their workflows, thus fostering experimentation and adaptability.

What is the impact of accepting “disorder” in Brex’s AI process?
Accepting disorder means that Brex is willing to experiment and learn from its mistakes along the way, allowing the company to stay up-to-date in a rapidly changing technological environment.

How many AI tools does Brex currently use, and how is that evolving?
Brex uses approximately 1,000 AI tools, and the company continues to streamline its portfolio by canceling or not renewing tools that do not meet its needs or goals.

What lessons has Brex learned from its experience with AI so far?
Brex has learned that not overthinking the process of adopting tools is essential to avoid being overwhelmed, and that it is important to accept that decisions may not always be perfect immediately.

How does Brex adapt its procurement strategy in the face of emerging new technologies?
Brex adjusts its procurement strategy by remaining flexible and focusing on rapid experimentation, allowing it to quickly integrate new technologies while assessing their relevance.

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