Towards the end of an era? The evolution of the tele-advisor profession

Publié le 19 May 2025 à 09h43
modifié le 19 May 2025 à 09h44

The rapid evolution of the telephony sector is redefining the ancestral role of the teleadvisor. Innovations in artificial intelligence are disrupting established practices and raising significant concerns among professionals. These changes are not limited to a simple technological transformation; they prompt a *deep reflection on the future* of work.

The *increased surveillance* and the *fear of obsolescence* motivate employees to question their place in this new era. The duality between human and machine also raises questions about the quality of the customer relationship, now subject to algorithms. Thus, a delicate search for balance is emerging between efficiency and humanity in a sector undergoing significant transformation.

Impact of artificial intelligence on teleadvisory jobs

The teleadvisory sector is undergoing radical transformation. Many companies are adopting artificial intelligence tools to optimize the handling of customer requests. Voice bots, for example, are performing telemarketing tasks, gradually replacing humans. This change, while beneficial, raises concerns about the future of advisors.

Recruitment freeze

A wave of recruitment freeze has hit the sector. For the past eighteen months, many employers have anticipated a decline in customer demand. Caroline Adam, general delegate of SP2C, mentions a “real concern about AI.” Employees fear changes in their missions, particularly due to the increased surveillance they are under.

Use cases for AI

Companies are implementing various AI use cases. Engie, for example, has replaced the reports from advisors with generative AI. This AI summarizes exchanges in a few lines, submitting the text for validation. This choice has helped to prevent further pressure between calls, thus maintaining a certain balance.

At Konecta, AI reformulates customer emails, making them less aggressive while suggesting template responses to advisors. Teleperformance, on the other hand, controls the use of AI to avoid raising concerns in the stock market. The initial application of AI is limited, as announcements related to reductions in phone contacts have caused stock market turbulence.

Employee reactions to the evolution

Employee reactions to this transformation vary. Some welcome the idea of a digital co-pilot that simplifies their lives with relief. Others, however, feel a deep need to secure their jobs and maintain human interaction. The transition to hybridization with machines raises ethical and human questions.

Future prospects for the job

The current trend seems to indicate that the role of the teleadvisor is evolving more towards collaboration between humans and machines. Artificial intelligence could emerge as an assistance tool, enhancing efficiency. Management educators and industry professionals must adapt to support this transformation.

The challenge lies in redefining skills. Employees must develop new competencies to navigate this changing landscape, integrating digital tools into their professional lives. A balance must be found to ensure that AI complements rather than replaces human interaction.

Frequently asked questions about the evolution of the teleadvisor job

How does artificial intelligence influence the work of teleadvisors?
AI replaces certain repetitive tasks such as writing reports and can even propose pre-written responses, allowing teleadvisors to focus on more complex interactions with clients.

Can teleadvisors be replaced by robots?
Although AI facilitates certain tasks, it is unlikely that teleadvisors will be completely replaced due to the need for empathy and human understanding in customer service.

What are the most important skills for a teleadvisor today?
Teleadvisors must possess strong communication skills, be adaptable to new technologies, and be able to analyze problems to provide relevant solutions to clients.

What jobs are declining due to automation in the contact center sector?
Positions based on standardized scripts and repetitive administrative tasks are the most affected, while roles requiring qualitative human interaction remain in demand.

How are companies managing the transition to increased use of AI?
Companies are implementing training for their employees to help them adapt to new technologies while emphasizing that AI should serve as a supportive tool rather than a replacement.

What are the future trends for teleadvisors in the context of AI?
The teleadvisors of tomorrow will be increasingly guided by AI to improve efficiency, but their role will evolve towards more personalized interactions and complex problem resolutions.

Should employees be concerned about increased surveillance at work due to AI?
Yes, the implementation of new technologies can lead to more intense surveillance, raising concerns about privacy and employee integrity.

What is the impact of the recruitment freeze on teleadvisors?
The recruitment freeze leads to a reassessment of staff, forcing companies to optimize the use of their human resources while integrating AI.

Should teleadvisors fear for their long-term job security?
Although AI is changing the employment landscape, those who equip themselves with new skills and adapt to client-oriented roles should remain in the job market.

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