Keir Starmer argued that media companies should have power over the use of their content by artificial intelligence

Publié le 22 February 2025 à 11h35
modifié le 22 February 2025 à 11h35

Keir Starmer is making a strong case for the *power of media companies* over the use of their content by artificial intelligence. The need to *protect the rights of creators* in the face of the rise of AI is becoming evident, as major challenges emerge within the digital landscape. Starmer asserts that the press is the foundation of democracy, highlighting the invaluable nature of independent and responsible journalism. The struggle for a balance between technological innovation and respect for copyright cannot be ignored.

Keir Starmer’s Position

Keir Starmer, the British Prime Minister, stated that media companies must have control over their content, especially in light of advancements in artificial intelligence. This statement comes at a time when technology is deeply transforming the economy and media in the UK.

The Defense of Press Freedom

Starmer referred to journalism as the “lifeblood of democracy”. He is committed to defending press freedoms while ensuring that the growing power of digital technologies does not compromise journalists’ ability to uphold democratic values.

A Necessary Balance Between Media and Technology

As part of the Journalism Matters campaign by the News Media Association, Starmer emphasized that AI and media are essential to the government’s economic policy. The government is working in collaboration with the creative and media sectors to “balance” its industrial policy.

Regulations Concerning Content Usage

Starmer stated that publishers should have control over their work and should be compensated for its use, especially in the digital context. He assessed this measure as “essential for a vibrant media landscape”, insisting on the need for reliable information.

Reactions to Government Plans

This statement comes as the British government faces negative reactions regarding plans that would allow artificial intelligence companies to extract content. The BBC, among other organizations, opposes these initiatives, believing they could harm the work of publishers and artists.

Investments and Digital Infrastructures

The government announced investments exceeding £25 billion in data centers in the UK. Google warned that the country could be left behind if it does not enhance its infrastructures and allow tech companies to use copyrighted works to automate their AI models.

Consequences for the Media Landscape

A survey by the Reuters Institute revealed that the number of people selectively avoiding news has reached 39% in the United States and other key markets. This trend indicates a concerning decline in public engagement with traditional media.

Commitment to Investigative Journalism

Starmer reiterated the need to protect investigative journalism from threats such as SLAPPs (strategic lawsuits against public participation). The Labour Cabinet is committed to balancing access to justice rights with the protection of journalists.

Contemporary Challenges for Journalists

Journalists often face considerable risks while defending democratic values. Starmer paid tribute to those who fight for the truth, citing tragic cases, including a Ukrainian journalist who died in custody.

Political Tensions and Relations with the Media

During previous election campaigns, Starmer acknowledged the role of media in holding political accountability. He emphasized that, despite the bleak forecasts regarding the future of news, over 80% of the British population remains engaged with traditional media news.

Future Perspectives

Starmer’s advocacy for content regulation and the role of artificial intelligence in the media landscape is part of a broader dynamic of relationships between public authorities, media companies, and new technologies. This debate will undoubtedly continue to evolve in the coming months.

Frequently Asked Questions

Why does Keir Starmer insist on media companies controlling their content?
Keir Starmer believes that protecting media content is essential to maintaining a dynamic and trustworthy media landscape, especially in light of the rise of artificial intelligence that threatens to dilute this protection.
How could media be compensated for the use of their content by AI?
Starmer has expressed that publishers must have the ability to negotiate financial compensation for the use of their work by artificial intelligence companies, thus ensuring the economic viability of the sector.
What are the risks associated with unregulated use of media content by AI?
An unregulated exploitation could lead to increased misinformation and an excessive dependence on content of variable quality, thus harming the integrity of information and democracy.
How does Starmer envision the future of the press in the face of AI?
Starmer sees the future of the press as a sector that must adapt to AI while protecting its rights and ensuring fair compensation, to maintain public trust in the media.
What specific measures does he propose to support the press in this transition?
He proposes legislative reforms that would guarantee publishers control over the use of their content and access to financial supplements when their works are exploited by AI systems.
How does Starmer’s government plan to balance technological innovation and media rights?
The government seeks to create a regulatory framework that fosters technological innovation while ensuring that the rights of content creators are respected, thus preventing technology from outpacing necessary protections.
What concerns do publishers have regarding Starmer’s proposals?
Publishers are worried about the implementation of the promised protections and how policies will be applied, particularly in the face of tech giants that may have monopolistic practices.
Why is the issue of media compensation more urgent today?
With the rapid evolution of artificial intelligence and its increasing use in data collection and content, the issue of compensation has become crucial to ensure the sustainability and diversity of journalism.
What benefits for the public might arise from these changes proposed by Starmer?
Well-funded and controlled media ensure quality information, which is fundamental for healthy public debate and for the functioning of an informed democracy.

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