Google I/O 2025: a turning point in AI with innovative research, universal assistants, and intelligent agents

Publié le 25 May 2025 à 10h08
modifié le 25 May 2025 à 10h08

Google I/O 2025 establishes itself as a real turning point in AI, redefining how users interact with technology. The innovations presented, such as the new AI Mode, herald a time where search becomes intuitive and conversational. A major advancement, allowing the integration of Google Gemini into various devices, promises to optimize daily tasks. Intelligent agents, at the heart of Project Mariner, open the doors to a revolutionized user experience, turning every interaction into an opportunity.

A turning point for Google and artificial intelligence

The Google I/O 2025, which took place recently, stands out for its revolutionary announcements, particularly in the field of artificial intelligence. This essential tech rendezvous allowed Google to unveil its flagship innovations, marking a turning point in its offerings.

Launch of “AI Mode”

Starting this week, a new feature, the “AI Mode“, will be accessible to users. This new tab, integrated into the search bar, will allow for direct interaction with Google Gemini. Users will receive enriched answers with text as well as links to appropriate websites.

This search mode redefines the user experience, providing more contextual and precise answers. Experts anticipate significant impacts on the method of searching in the coming months. Meanwhile, Google has an obvious commercial interest in this development. The “AI Mode” will also be monetized through advertising recommendations, offering new economic opportunities.

Google Gemini and its universal AI assistant

During this event, the company also revealed considerable advancements regarding Google Gemini. The CEO of DeepMind, Demis Hassabis, explained how this evolution aims to realize the “ultimate vision” of AI for Google. With the integration of Gemini into various devices, special attention will be given to each context presented.

This innovation is expected to optimize daily productivity by automating time-consuming tasks, thereby facilitating users’ everyday lives. The practical application of this technology remains unclear, but expectations are high regarding its transformative potential.

Project Mariner: Intelligent agents at work

The Project Mariner has proven to be one of the most remarkable initiatives of Google I/O. This project employs several AI agents to complete various tasks. Demonstrations included actions such as online shopping, booking airline tickets, and conducting complex searches.

For users with a Google AI Ultra subscription, this feature is available now. However, its cost of $250 per month has sparked criticism, raising questions about its accessibility to a wide audience.

Implications for the future of AI

The revelations from the Google I/O 2025 event amplify concerns and debates surrounding the ethical implications of AI. The scientific community expresses reservations about potential abuses related to these emerging technologies. The acceleration of AI integration into sensitive areas is the subject of active discussions, particularly regarding responsibility and regulation.

With innovative projects like Project Mariner, Google envisions a future where artificial intelligence seamlessly integrates into various aspects of daily life. This turning point could mark a decisive step in how individuals interact with technology.

To deepen your understanding of trends surrounding artificial intelligence, several reference articles are available. These cover recent scientific discoveries, critiques of emerging technologies, and the positions of influential figures in the sector.

For more information, consult the following sources: MIT and AI, OpenAI’s acquisition of startup, AI abuse and legislation, Protein research and AI, AI-curated novel selection.

Frequently asked questions

What are the main innovations presented at Google I/O 2025?
The Google I/O 2025 showcased major advancements in artificial intelligence, notably the launch of the new “AI Mode” tab and the integration of Google Gemini into various devices.

What is “AI Mode” and how does it work?
The “AI Mode” is a new search feature that allows users to interact directly with Google Gemini for textual answers and links to websites, providing an innovative search mode.

How does Google plan to monetize “AI Mode”?
Google plans to monetize “AI Mode” by incorporating advertising recommendations and tools such as the ability to try on clothes online.

What role does Google Gemini play in Google’s upcoming innovations?
Google Gemini is evolving to become a universal AI assistant, capable of integrating into various devices while taking context into account, which could increase productivity in daily tasks.

What is Project Mariner and what functions does it offer?
Project Mariner uses multiple AI agents to perform various tasks, such as making online purchases, booking airline tickets, or conducting advanced searches.

How much does the subscription cost to use Project Mariner?
To access Project Mariner, a Google AI Ultra subscription is required, costing $250 per month, which has already raised criticism regarding its price.

When will users be able to access the new features presented at Google I/O 2025?
Users should be able to access the new “AI Mode” tab starting this week, while other features will be gradually introduced.

How will these innovations affect future searches on Google?
The new features, such as “AI Mode,” will change how users conduct their searches and interact with information, making searches more personalized and interactive.

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