Recently, the entertainment industry witnessed a significant event: Disney officially credited the generative artificial intelligence, ChatGPT, in one of its series on Disney+. In the second season of the Indian series “Save the Tigers,” available through Hotstar, ChatGPT was used to write the lyrics of a song. This credit marks a significant milestone as it is the first time that AI has received direct recognition in a live-action audiovisual production.
What is the connection between artificial intelligence and your favorite cartoons?
The use of artificial intelligence in the field of animation is not new, but it is gaining increasing significance. Beyond the recent example with Disney and ChatGPT, animation studios were already using AI for various tasks, such as improving image quality, automatically syncing character lip movements with dialogues, or simulating complex environmental effects that would otherwise be very costly and time-consuming to create manually.
Artificial intelligence also helps personalize the viewer experience by analyzing user preferences and behaviors to recommend content that is likely to please. Therefore, AI technologies do not simply improve the technical aspects of production but also influence how content is presented and consumed.
In summary, the integration of AI in the entertainment industry opens up a vast field of possibilities for the creation and distribution of content. It not only helps reduce costs and production times but also enhances creativity and interaction with the audience.
