The transformation of advertising is manifested with a striking innovation: a campaign entirely designed by artificial intelligence for the NBA Finals. Only 2,000 dollars were enough to generate a viral spot, broadcast to millions of viewers. This feat relies on innovative tools, such as Google Veo 3, enabling unprecedented creativity at a lower cost.
Director PJ Accetturo was able to leverage these advances to produce a bold work, where the absurd meets the art of betting. Instead of the usual enormous budgets, this project incorporates hilarious sequences that captivate the audience while raising brands’ awareness of untapped potential.
These revealing elements pose a fundamental challenge to the future of advertising. A substantial economy, an agile approach, and a similar performance to traditional campaigns are redefining industry standards.
A revolutionary ad generated by AI
An ambitious project recently emerged thanks to *artificial intelligence*. The betting company Kalshi launched an advertisement entirely designed by an AI tool, broadcast during the NBA Finals on June 11. The cost of this initiative amounted to only 2,000 dollars, a trivial sum compared to the budgets typically allocated to traditional advertising campaigns.
Rapid and economical production
One person orchestrated this feat in just two days. This included creating an initial script, which was transformed into various sequences by Google Gemini’s chatbot. The AI tool, called Veo 3, was used to generate the visual elements of the advertisement. The production required around 300 to 400 generations to obtain 15 final sequences. The editing steps were carried out using common software such as CapCut, Final Cut Pro, and Premiere Pro.
A playful and absurd concept
The thirty-second advertisement is a succession of shots where Americans bet on quirky events. The bets cover a variety of themes, such as egg prices, the number of hurricanes in a year, or the outcomes of the NBA Finals. This offbeat approach aims to capture the audience’s attention while staying relevant to current trends.
An author inspired by cultural references
PJ Accetturo, the director behind this work, defines himself on social networks as an “AI director.” His inspiration comes from the famous video game *GTA*, whose aesthetics influenced the creative atmosphere of the advertisement. Accetturo commented on the process, saying: “The future is small teams making weekly viral content”, involving significant savings compared to classical production.
A promising future for advertising
The trend of using artificial intelligence for creating advertising content could become widespread. According to estimates by the company Yum Yum Videos, a 30-second advertisement produced by conventional means can cost between 10,000 and 100,000 dollars. In comparison, technological advances like Veo 3 significantly reduce production costs, thus offering creative possibilities to new businesses.
Reactions and reflections on the phenomenon
This initiative has sparked discussions about the use of AI in the creative sector. Other industry players are skeptical about the technology’s impact on authenticity and content quality. Researchers warn against AI tools potentially influencing our online decisions. This new approach raises questions about the future of creativity and its impact on professionals in the field.
The director shared a fake behind-the-scenes video of the advertisement on his YouTube channel, itself generated by Veo 3. Beyond this project, Accetturo creates videos with improbable concepts, such as “What if the characters from the Bible were influencers” or “What if Studio Ghibli made The Lord of the Rings?” This original way of using AI could encourage other creators to explore similar avenues.
Frequently asked questions about the AI-generated advertisement for the NBA Finals
What is the origin of the advertisement created for the NBA Finals?
This advertisement was generated by Google’s artificial intelligence tool, Veo 3, used by the betting platform Kalshi.
What was the total cost to create this advertisement?
The creation of this advertisement cost only 2,000 dollars, a considerably reduced amount compared to traditional advertisements.
How long did it take to produce the advertisement?
The realization of the advertisement took approximately two days, including the generation of sequences by the AI.
How was the content creation for this advertisement achieved?
PJ Accetturo, the director, wrote an initial script, then used the Google Gemini chatbot to develop the sequences and prompts for Veo 3.
What was the production method of the advertisement after the generation of sequences?
The final editing was carried out using video editing software such as CapCut, Final Cut Pro, or Premiere Pro.
How many sequences were generated for this advertisement?
About 300 to 400 generations were performed to yield 15 usable sequences for the final edit.
How is this advertising method different from traditional approaches?
This method allows for cost reductions of up to 95% compared to traditional production methods while achieving similar results.
What types of themes are addressed in the advertisement?
The advertisement features Americans betting on various events, like egg prices or the number of hurricanes during the year, in an absurd style inspired by video games.
How was this advertisement received by the public?
It went viral on social media, particularly on X, reaching over 2.6 million views.
What does the director believe is the future of advertising production?
PJ Accetturo believes the future lies in small teams capable of producing weekly viral content at lower costs while maintaining effectiveness.
