A dazzling transformation emerges in the digital landscape: generative AI redefines the very contours of creation. Digital professionals are adapting their practices, thus fostering the harmonious integration of these tools into their daily processes. _The everyday use of artificial intelligences is extending_, propelling creativity and efficiency to unprecedented levels.
The stakes are becoming more complex. _The diversification of applications_ disrupts old methodologies, highlighting the importance of continuous reevaluation of skills. _Concerns about privacy_ and the impact on intellectual autonomy are intensifying with this widespread adoption. This dynamic, marked by five major evolutions, calls for deep reflection on the future of the profession.
The second survey conducted by BDM on the use of generative AI reveals notable changes among digital professionals. The analysis of responses from 1,034 experts shows emerging trends that outline a new digital landscape.
ChatGPT, an omnipresent tool
Since 2024, the use of ChatGPT has intensified, with 64% of digital professionals reporting daily use, marking a 14% increase compared to the previous year. This trend suggests that the tool has become an essential element within professional practices, integrating diverse uses beyond its initial function as a text generator.
Some users are turning to ChatGPT for image and video generation, notably through the Sora application, thus demonstrating the growing versatility of these technologies.
A diversification of generated content
Professionals are moving away from an exclusively text-centered use. By 2025, more than 70% of them are also utilizing image generators, a significant leap from 53% in 2024. This evolution paves the way for diverse practices including visual creation, data analysis, and many other fields.
The rise of tools like Canva, Perplexity, and Claude contributes to this dynamic, enabling professionals to meet a variety of needs beyond simple writing.
AI at the heart of companies
The normalization of AI within companies is accelerating. If in 2024, its use was tolerated by 60% of respondents, nearly 48% of companies now encourage its adoption. This cultural change is significant, attesting to a real investment in AI tools.
More than 55% of professionals have integrated AI into their work processes, a notable increase from 41% in 2024. This shift towards active use marks a reduction in exploratory practices.
Growing concerns about AI
With this growing adoption, concerns are also on the rise. In 2025, 90% of respondents report risks associated with AI, such as issues related to data privacy and loss of autonomy. Concerns are now increasingly focused on the influence of AI on human judgment and individual freedoms.
The increase in these fears reflects a deeper reflection on the true implications of these technologies, questioning the foundations of information and individual self-perception.
An expanding AI ecosystem
Professionals continue to explore a growing array of AI tools. Code generators, as well as voice-generating AI, are experiencing significant increases in usage, with +4 points and +3 points respectively. Presentation solutions are also emerging, attracting 16% of respondents.
This diversification illustrates an expansion of AI applications, capable of meeting an ever-wider range of needs. The coming year looks promising for continuing to follow this rapid evolution.
Frequently asked questions
What are the main developments in the use of generative AI over the past year?
The main developments include the daily integration of ChatGPT by 64% of professionals, the diversification of AI uses beyond text, and a growing acceptance of this technology in companies.
How has ChatGPT changed the way professionals use AI?
ChatGPT is now establishing itself as a daily work tool for professionals, gradually replacing occasional uses with integration into their regular work processes.
What is the growing importance of image and video generation with AI?
By 2025, more than 70% of professionals are using image generators, while they represented only 53% the previous year. Additionally, ChatGPT is now being used for video generation through Sora.
What are the major concerns of professionals regarding the adoption of AI?
Concerns mainly focus on data privacy, loss of autonomy, and the integrity of information, highlighting a shift towards more fundamental issues regarding AI’s implications for society.
How are companies encouraging the use of AI?
Nearly 48% of companies are now elevating AI use to a priority, promoting its integration into work processes and reducing the need to explore this technology.
What new AI tools are increasingly being adopted by professionals?
Professionals are actively exploring complementary tools like code and voice generators, as well as presentation solutions, illustrating a growing variety of AI applications.
What skills are necessary to integrate AI into work processes?
Professionals need to become familiar with using new AI tools, understand ethical and legal issues, and develop analytical skills to maximize the benefits of this technology.
