Scarlett Johansson sues an AI, abused image

Publié le 23 February 2025 à 10h39
modifié le 23 February 2025 à 10h39

The application Lisa AI: 90s Yearbook & Avatar is the target of a lawsuit from famous American actress Scarlett Johansson. According to information revealed by Variety, the app allegedly used the name and image of the star in an advertisement broadcast on the internet without her consent. This case once again raises the issue of the right to image of public figures in the face of new technologies such as artificial intelligence.

A misleading and unauthorized advertisement

The disputed advertisement shows a clip of the actress backstage at the film Black Widow followed by a transition to photomontages created by the app that closely resemble Scarlett Johansson. A voice imitating the actress’s voice then takes over to promote Lisa AI: 90s Yearbook & Avatar: “It’s not just limited to avatars.” Scarlett Johansson’s legal representatives immediately took legal steps to protect her rights.

Growing mobilization of artists regarding the unauthorized use of their image

More and more artists are mobilizing against this type of practice that exploits their image without permission. They are demanding guarantees regarding the use of new technologies to prevent the cloning of their voice and image. According to Kevin Yorn, the actress’s lawyer quoted by Variety: “In accordance with our usual operating procedure in these circumstances, Martin [the legal representative of Scarlett Johansson] is suing ChatGPT.” Of course, Scarlett Johansson is not the only one affected by these unauthorized advertising practices.

Regulations still insufficient

There is currently a legal vacuum surrounding these complex issues, making it difficult to protect the rights of public figures concerning the right to image. However, lawsuits are multiplying and will likely contribute to evolving legislation for better regulation of the commercial use of these technologies.

Facing the challenges posed by artificial intelligence

The case highlights the many challenges that artificial intelligence poses regarding the protection of privacy and the image of individuals. As seen with Lisa AI: 90s Yearbook & Avatar, applications can generate images that closely resemble known personalities, not to mention deepfakes—manipulated videos that accurately replicate someone’s features, expressions, and even voice.

To preserve the rights of individuals in the face of these technological developments, it becomes essential to establish a clear ethical and legal framework. Commercial uses based on the image or voice of celebrities without their consent must be regulated and prohibited if necessary.

What prospects for the future?

This new case demonstrates that the debate regarding the protection of rights and the use of new technologies in this domain is far from over. The proliferation of lawsuits could have a significant effect on future regulation of artificial intelligence applications, especially when it comes to preserving the image and rights of public figures. One can hope that the progress made in this regard will improve legislation to prevent abuse and ensure better protection for all.

actu.iaNon classéScarlett Johansson sues an AI, abused image

Apple apparently envisions leaving Anthropic and OpenAI to power Siri

découvrez comment apple pourrait révolutionner siri en intégrant les technologies d'anthropic et d'openai. plongez dans les enjeux et les innovations à venir dans l'assistant vocal d'apple.

The phenomenon of a non-existent group that is a hit on Spotify: a reflection on the challenges of the...

découvrez l'énigmatique succès d'un groupe fictif sur spotify et plongez dans une réflexion profonde sur les enjeux et dynamiques de la plateforme musicale. qu'est-ce qui rend ce phénomène si captivant ?

Accelerate scientific discovery through artificial intelligence

découvrez comment l'intelligence artificielle révolutionne la recherche scientifique en accélérant la découverte de nouveaux traitements, technologies et solutions innovantes. plongez dans un avenir où la science évolue à une vitesse vertigineuse grâce à des algorithmes avancés et des analyses de données puissantes.

Mergers and acquisitions in cybersecurity: advancements in artificial intelligence boost activity in June

découvrez le bilan des fusions-acquisitions en cybersécurité pour juin, où les avancées en intelligence artificielle révolutionnent le secteur. analyse des tendances et des impacts sur le marché.

The grand oral exam of the baccalaureate in the age of ChatGPT: a reflection on the depth of knowledge...

découvrez comment l'épreuve du grand oral du bac évolue à l'ère de chatgpt, en explorant l'importance de la profondeur des connaissances et de l'argumentation. une réflexion essentielle pour les futurs bacheliers confrontés à de nouveaux outils numériques.

detection of the impact of AI on our daily lives

découvrez comment l'intelligence artificielle transforme notre quotidien en influençant nos habitudes, nos choix et nos interactions. explorez les technologies innovantes qui révolutionnent notre manière de vivre et de travailler, et plongez dans l'avenir façonné par l'ia.