Face à la montée en puissance de l’intelligence artificielle (AI) dans la création de contenu, YouTube wishes to take action by identifying and sanctioning AI-generated videos. The video-sharing platform aims to protect its community by providing a secure and reliable experience for both creators and their audiences.
The issue of identifying AI-created content is particularly important when it addresses sensitive topics such as elections, ongoing conflicts, public health crises, or public figures. YouTube is already planning sanctions such as content removal or monetization suspension for creators who fail to identify their AI-based videos.
Combating AI-created music
YouTube also emphasizes music created by artificial intelligence, notably fake tracks of famous artists like Drake or Angèle. To combat this scourge, the platform will allow music industry partners to request the removal of audio content generated by AI that imitates an artist’s unique voice when singing or rapping.
New measures to protect privacy and combat misinformation
YouTube users will soon be able to file a complaint for privacy violations to have manipulated, synthetically created, or AI-generated content that simulates an identifiable person removed. Artificial intelligence will also be used to better detect fake content related to public figures.
However, some videos may be retained if they are considered satires or parodies. Indeed, YouTube aims to strike a balance between the opportunities offered by AI and its responsibility to protect its community.
Creators will need to report the use of synthetic tools modifying their content
In the coming months, content creators will need to indicate if they have modified their videos using a synthetic tool. Omissions could be costly for creators: indeed, synthetically created content that violates community guidelines will be removed, whether labeled or not.
Strengthening existing rules
Although the platform already has numerous rules prohibiting content modified using technical means, YouTube wishes to go further. Thus, advertisers will need to disclose whether a political or socially relevant election-related advertisement contains a photorealistic image or video, or a realistic audio sound that has been digitally created or modified to represent a real person saying or doing something they did not say or do.
Ensuring transparency and ethics in the use of AI on YouTube
Artificial intelligence serves as both a technological asset and a danger for creators on YouTube. AI-generated videos can easily deceive viewers, especially if they are not informed of the modifications made or the content created from scratch. To ensure transparency and ethics in the use of AI, YouTube encourages creators to be honest about their use of these technologies while providing appropriate sanctions for failures to meet their responsibilities.
In summary, the new measures announced by YouTube demonstrate its commitment to protect its community and promote responsible and transparent use of artificial intelligence on its platform.
