Meta AI unveils its mobile application: a true assistant or just a superfluous gadget?

Publié le 4 May 2025 à 09h24
modifié le 4 May 2025 à 09h25

Meta AI makes its debut with a promising mobile application in a saturated digital ecosystem. The ambition to compete with giants like ChatGPT and Gemini raises fundamental questions. This *new assistant* aims to stand out through a personalized approach integrating social interactions. However, expectations remain unclear regarding the authenticity of its practical advantages.

The application allows users to experience an *artificial intelligence* built on natural and contextual dialogues. The social aspect enriches this initiative, offering a *collaborative interaction* around the use of AI. However, its limited accessibility in France highlights the challenges related to its true usefulness.

Overview of the Meta AI application

Meta recently launched a mobile application dedicated to its artificial intelligence system, Meta AI. This development aims to compete with applications such as ChatGPT and Gemini, each having captivated a diverse audience through their innovative functionality. Combining an advanced language model, Llama 4, this application promises to provide a unique experience of interaction with Meta’s intelligent assistant.

Features and personalization

The application allows easy interaction with the assistant, capable of responding to various requests, generating images, and engaging in natural voice conversations, thanks to a technology called full-duplex. A notable aspect of Meta AI lies in its ability to adapt to context and personalize responses based on data from the user’s Facebook and Instagram profiles. This personalization aims to be more advanced, integrating into individual preferences, whether they involve varied interests or new learning.

An intriguing Discover feed

Another distinctive feature of the application is its Discover feed, which offers a social platform. This feed allows users to share their interactions with the assistant, whether it be conversations or generated images. Thus, Meta encourages users to connect their experiences, promoting the exchange of ideas and inspiration. Users can view the best shared suggestions, remix creative content, or engage in comments, all while maintaining control over what is shared.

Availability and considerations in Europe

Currently, the Meta AI application is available on the App Store and Play Store but remains unavailable in France. Mark Zuckerberg’s firm faces strict regulations regarding data protection in Europe, which have hindered its deployment. As a result, while the application seems ready, the user experience proves limited for European users, raising questions about its true potential and effectiveness.

Notes on data privacy

Meta AI requires logging into a Facebook or Instagram account, involving an initial use of the user’s personal data. However, after this connection, users may find that the application appears devoid of essential features. Few options seem accessible, and early user feedback indicates a lackluster interface/container. This finding raises questions about the relevance of the application without the promised features and the potential exploitation of data.

An application beyond the assistant

Users facing restrictions would only have access to basic options, with potential product purchases, such as Meta’s Ray-Ban glasses. These futuristic glasses include content capture features, but contribute to the company’s service monetization method. This point raises questions about the ethics of such an approach within modern technology.

Frequently asked questions

What are the main features of the Meta AI application?
The Meta AI application allows interaction with an intelligent assistant, answering questions, generating images, and holding voice conversations using full-duplex technology.

Why is the Meta AI application not yet available in France?
The availability of the application in France is hindered by strict rules regarding the use of personal data and user consent, which has delayed its rollout.

How does the social aspect of the Meta AI application work?
The social aspect allows users to share their interactions with the assistant. This includes conversations, generated images, and creative prompts through a Discover feed.

What accounts are needed to use the Meta AI application?
To access the application, users must connect a Facebook and/or Instagram account to benefit from customization and tailored responses.

What personal data does Meta AI use?
Meta AI uses data from users’ Facebook and Instagram profiles to tailor its responses based on shared preferences and habits.

Does the Meta AI application respect user privacy?
Although Meta claims to respect privacy, the requirement to link social accounts raises concerns about the use of personal data.

What types of conversations can one have with Meta AI?
Users can have varied conversations, ranging from factual questions to more complex discussions on topics of personal interest.

What are the alternatives to the Meta AI application?
Major alternatives include applications like OpenAI’s ChatGPT and Google’s Gemini, which also offer similar AI assistance features.

Does Meta AI offer in-app purchases?
Yes, the application may offer products like Ray-Ban glasses, but the main functionality remains focused on interaction with the AI.

What developments can we expect from Meta AI in the future?
It is expected that Meta will continuously improve the application by adding new features and considering user feedback on AI usage and usability.

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