Maty is revolutionizing the world of jewelry. The intertwining of artificial intelligence and jewelry tradition opens up new perspectives. This unprecedented dynamic ensures an effective transformation of its offer while respecting its precious heritage. By transforming its catalog, Maty engages its clients in an enriched and connected experience. Technological innovations bring a contemporary vision without sacrificing traditional craftsmanship, thus preserving the authenticity of its creations. Modernity within reach, that is the captivating challenge that Maty boldly sets for itself.
Maty adopts artificial intelligence for internationalization
The jeweler Maty has recently turned to artificial intelligence to translate its website into English and Dutch. This initiative was completed in just one month, resulting in a cost of 30,000 euros for the translation of 15,000 references. Without the use of this technology, the amount would have exceeded 100,000 euros, according to statements by André Ségura, chairman of the management board.
Optimization of customer services through automation
Maty also utilizes chatbots to assist its customers online, particularly outside of opening hours. This automation lightens the workload of about ten employees dedicated to customer service while providing quick responses to online inquiries. AI technologies facilitate interactions and enhance the customer experience in an increasingly demanding sector.
Tradition and modernity: a delicate balance
Although Maty incorporates new technologies, the company remains grounded in traditional commerce. Founded in 1951 by Gérard Mantion and his wife Elyane, the brand has a production workshop in Besançon, employing 140 staff. This alliance between innovation and artisanal know-how enables Maty to stand out in the contemporary jewelry world.
A look towards the future
With the integration of artificial intelligence, Maty aims not only to increase its international visibility but also to optimize its internal processes. AI proves to be a significant asset in anticipating trends and customer desires, while enriching its communication strategy. Thus, each creation is nourished by an enhanced understanding of consumer preferences, ensuring a catalog that is always aligned with their expectations.
The challenge of sustainability and ethics
The quest for sustainable jewelry also guides Maty’s choices. The company is committed to minimizing its environmental impact, particularly by reducing its paper consumption. The creation of an interactive catalog online reflects this commitment, inviting customers to explore the collections while preserving natural resources.
The impact on innovation in the sector
The introduction of artificial intelligence is not limited to translation and improving customer service. By adopting this technology, Maty actively participates in transforming traditional jewelry practices. Algorithms analyze data and predict trends, a breakthrough that profoundly changes the way jewelry is designed and marketed.
Conclusion on the adoption of AI in jewelry
The advent of artificial intelligence raises ethical and sustainability questions. Maty, aware of contemporary challenges, seeks to harmonize technological innovation with traditional values. Artificial intelligence thus embodies both an opportunity and a challenge for the jeweler, who positions itself as a leader in adapting to an ever-evolving market.
Frequently asked questions about the use of artificial intelligence at Maty
How does Maty use artificial intelligence to translate its texts?
Maty uses artificial intelligence to translate the texts on its website into various languages, allowing it to reach a wider audience while reducing costs and time needed for this operation.
What savings has Maty achieved through artificial intelligence?
By using artificial intelligence for the translation of its website, Maty saved approximately 70,000 euros compared to traditional translation services, thus proving the efficiency of this technology.
How does Maty integrate automation into its customer service with artificial intelligence?
Maty uses chatbots to automate part of its customer service, allowing it to assist customers online even outside opening hours, thereby offering better responsiveness and user experience.
How does artificial intelligence assist in jewelry prototyping at Maty?
Artificial intelligence facilitates the prototyping process by reducing the time and costs associated with creating new jewelry designs, enabling Maty to offer innovative creations more quickly.
Does Maty plan to expand its use of artificial intelligence in the future?
Yes, Maty plans to further explore the capabilities of artificial intelligence to anticipate fashion trends and better analyze its customers’ preferences, while preserving its rich traditional heritage.
How does artificial intelligence influence jewelry design at Maty?
By analyzing data generated by customers and market trends, artificial intelligence can help Maty design unique pieces that meet consumer expectations while adding a modern touch to traditional designs.
Does the use of artificial intelligence at Maty affect the quality of its jewelry?
No, Maty ensures that the use of artificial intelligence does not compromise the quality of its jewelry. On the contrary, it allows for more precise creation and optimization of manufacturing processes.
How does Maty preserve its heritage and values while adopting artificial intelligence?
Maty ensures to integrate artificial intelligence within a framework that respects the artisanal values of jewelry making, maintaining a strong connection to its traditional techniques while embracing innovation.
