LinkedIn integrates AI for job coaching, a new professional era
When we talk about technological advancements and artificial intelligence, these concepts can sometimes be frightening and call into question the stability of our jobs. However, LinkedIn seems to bet that this same AI can also help us bounce back and find a job better suited to our skills. The giant of the professional social network recently announced the launch of an AI-based coach to guide its users in their job search.
An intelligent coach for a more dynamic job search
On November 1, 2023, LinkedIn announced the launch of an AI-based coach to facilitate its users’ job search, as reported by Gizmodo. The idea is to make this search more dynamic, according to Erran Berger, vice president of product engineering at LinkedIn. This virtual coach could thus provide significant support to candidates looking for a job that matches their strengths and desires. Behind this coach is ChatGPT, a conversational assistant developed by OpenAI. This assistant promises to save valuable time by avoiding the reading of hundreds of unsuitable job offers. According to LinkedIn, no less than 140 job offers are posted every second, which can make the search particularly labor-intensive.
Vague job titles: the challenge for recruiters
In October, LinkedIn also announced the possibility for employers to benefit from artificial intelligence. The goal is to better understand the needs that justify the opening of a position and to find the ideal candidate among applicants. While the majority of these candidates use LinkedIn for free, it is on the employers’ side that the social network intends to monetize its service. Thus, AI should allow for estimating how well a candidate possesses the skills required for a position, a function normally assigned to the job title. However, these titles tend to constantly evolve, as explained by Ryan Roslansky, CEO of LinkedIn.
New prospects for a billion users
LinkedIn seems to bet on artificial intelligence to offer its one billion users new professional opportunities. To do so, it is utilizing the $10 billion invested by Microsoft – LinkedIn’s parent company – in the development of OpenAI. Other automated features will be offered, including the use of AI for lead generation on the network for salespeople. This is great news for the 668 employees laid off by LinkedIn last October, who can now count on the conversational agent they helped create to find new employment.
A promising technology for the future of work
Although some concerns may be valid regarding the impact of AI on the job market, this technological advancement could prove beneficial in many ways. Indeed, the intelligent and targeted use of artificial intelligence would not only save valuable time in the job search but also reduce recruitment errors and promote a better match between candidates’ skills and employers’ expectations. Additionally, the adaptability and constant evolution of this technology allow for envisioning a future where the supply and demand for jobs could be better aligned, thus meeting the changing needs of businesses and workers. Finally, by further personalizing candidates’ support throughout their job search process, AI could help increase employee satisfaction and engagement, thereby reducing turnover and strengthening company stability. With this bet on artificial intelligence, LinkedIn marks an important step in the transformation of the world of work. A virtual coach that promises to make the job search more dynamic, efficient, and tailored to individual skills is a major advancement in a field often considered tedious and complex. Future successes in this area will undoubtedly be followed with interest.
