Deezer brushes innovation by marking tracks generated by artificial intelligence. The initiative demonstrates vigilance regarding the proliferation of automated musical creations. The platform has established a sophisticated system to identify these works and preserve copyright. The reporting of “100% AI” titles allows users to be informed and maintains transparency in the music industry. A reliable detection tool at 98% analyzes the audio signal in search of unique markers. At the same time, Deezer protects artists’ rights by ensuring that royalties are not diluted by these automatically generated contents.
Identification of tracks generated by artificial intelligence
Deezer has announced an innovative initiative to report tracks created entirely through artificial intelligence. A mention will be added to the relevant albums, warning users of the origin of the tracks. This advancement, referred to as a world first by CEO Alexis Lanternier, allows for increased transparency in the streaming music world.
The explicit mention
A specific mention indicating “Content generated by AI” will appear on albums containing tracks generated by artificial intelligence. Through this initiative, each user will be informed that certain pieces may have been created via prompts, that is, requests formulated in everyday language. This transparency aims to protect artists’ rights while informing listeners.
Reliable detection tool
To identify these tracks, Deezer has implemented a sophisticated detection tool, capable of recognizing specific markers of artificial intelligence in the audio signal. Alexis Lanternier assured that this tool has a reliability rate of 98%. The small auditory anomalies generated by AI algorithms are inaudible to the human ear but become apparent in the audio signal.
Context of this initiative
This initiative is part of a broader strategy of the platform. According to reported figures, more than 20,000 tracks created by artificial intelligence are added each day, representing approximately 18% of the available content. To preserve the balance between human artistic creations and works generated by algorithms, Deezer has chosen not to remove these tracks from its library but to exclude them from the calculation of streams.
Collaboration with Sacem
In an effort to fairly compensate creators, Deezer has signed an agreement with Sacem, the French copyright management organization. This collaboration aims to ensure that artists’ rights are not compromised by the rise of artificial intelligence in music creation. The platform notably aims to ensure that copyright remains intended for authentic artists.
Competitive situation
With approximately 9.7 million subscribers, Deezer is clearly positioned behind its Swedish competitor Spotify, which counts 268 million subscribers. While Spotify announces price increases, Alexis Lanternier specified that, for the moment, such a price increase is not on the agenda at Deezer. However, the company will have to adapt to economic realities and the growing pressure for better artist compensation.
For a balanced musical future
The implementation of this measure by Deezer highlights a desire to reconcile technological innovation and protection of artists’ rights. By marking a step in the fight against excessive intrusion of artificial intelligence into human work, the platform aims to promote a more balanced and respectful musical ecosystem. Thus, the future of musical creation could be shaped as a harmonious orchestration between technology and human creativity.
Frequently asked questions
How does Deezer identify tracks generated by artificial intelligence?
Deezer uses a detection tool that it developed, capable of spotting specific markers of artificial intelligence in the audio signal, with a reliability rate of 98%.
What does the mention “Content generated by AI” on Deezer mean?
This mention indicates that some tracks on the album have been created using artificial intelligence, thus signaling to users that they are listening to non-traditional content.
What types of content are affected by this new initiative from Deezer?
The affected content includes those that have been entirely generated by artificial intelligence algorithms, constituting over 18% of the new titles uploaded to the platform.
Why did Deezer decide to implement this initiative?
Deezer aims to ensure that artists’ copyright is respected and that they are not diluted by the inclusion of AI-generated tracks in the calculation of streams and royalties.
Are AI-generated tracks removed from Deezer’s library?
No, these tracks are not removed from the library, but their play count is not taken into account for the calculation of royalties.
Which artists can benefit from the agreement signed between Deezer and Sacem?
This agreement aims to better compensate all creators of musical works, including those who may be impacted by the rise of AI-generated content.
How many users currently use Deezer worldwide?
Deezer has approximately 9.7 million subscribers, primarily in France, which is significantly lower than the 268 million subscribers of its main competitor, Spotify.
Is Deezer planning to increase the price of its subscriptions soon?
For now, there are no plans to increase prices, but it remains a future possibility due to inflation and economic pressures on the music industry.
