A musical revolution is on the horizon with the emergence of an artificial creation. A band, The Velvet Sundown, claims its origin as a product of artificial intelligence, generating unprecedented excitement on Spotify. Their two albums released in June 2025 evoke an artistic provocation that questions authenticity and artistic identity in an era where AI transforms musical creation. The spotlight on this bold approach interrogates the traditional rules of the industry, while platforms like Deezer highlight the issues related to this generated content.
Revelation of an AI-based musical project
The band The Velvet Sundown, which has captivated the attention of 1.1 million fans on Spotify, recently confirmed its AI-powered origins. This announcement, anticipated by a number of speculations, highlights contemporary issues surrounding creativity within the music industry. The key date for this announcement was July 5, marked by an update to its biography on Spotify.
A bold statement
In its new biography, the band describes its project as an alliance between synthetic music and human artistic direction, emphasizing the fundamental role of AI in the creation of its works. “It’s not a joke, it’s a mirror,” declare the band members, referring to a provocative approach aimed at questioning the limits of *artistic creation* and identity within the context of a musical journey in these times of technological evolution.
A meteoric rise in the musical universe
In the span of a few weeks, The Velvet Sundown released two albums in June 2025, provoking a rapid and sustained interest on streaming platforms, notably Spotify. Listeners, intrigued by visuals reminiscent of the 70s, fueled rumors about the band’s authenticity. In parallel, some messages on their social media alternated between contradictory claims about their true nature, thus cultivating confusion.
The ethical issues surrounding AI in music
The assertion that The Velvet Sundown is an AI product raises ethical questions. In this regard, Deezer, a direct competitor of Spotify, issued a warning indicating that some tracks may have been generated by algorithms. This initiative underscores the need for transparency in an increasingly technology-influenced musical landscape.
Reactions from the music industry
Spotify, approached by AFP, chose not to directly comment on the band. Nevertheless, the platform clearly expressed that it does not seek to support projects exclusively generated by AI. A spokesperson stated that “all tracks are created, owned, and uploaded by authorized third parties.” This position could influence artists’ direction and their collaboration with technological tools.
A growing concern among artists
With the rise of AI, concerns are intensifying among musicians. A potential influx of *AI-generated content* could lead to a dilution of human creativity, as indicated by recent statistics showing that Deezer receives over 20,000 tracks created by algorithms daily, representing more than 18% of online content. Well-known artists like Kate Bush are mobilizing to protect copyright in the face of these new challenges.
A call for reflection
The rise of artificial intelligence in the musical field cannot be ignored. A recent initiative has been observed among British artists such as Damon Albarn, who are collaborating on a project that encourages reflection on the impact of AI on their works. This questioning represents a vital call for awareness of modern issues within the musical universe.
Toward a new balance
A reassessment of artistic practices is taking place through this technological evolution. The debate on copyright, initiated by leaders in the performing arts, hinges on how new technologies redefine musical production. A recent warning has been issued on this matter by engaged stakeholders, highlighting the importance of appropriate regulations in the face of the rise of AI in the music industry. This dynamic pushes the entire sector to revisit its paradigms of creation, ownership, and authenticity.
Frequently asked questions about the AI-created band on Spotify
What is the band The Velvet Sundown?
The Velvet Sundown is a recently formed musical project that was generated by artificial intelligence while being guided by human artistic direction.
Why has the band been suspected of being an AI creation?
Their meteoric rise in popularity and their very seventies visual style, along with the dissemination of content mixing AI creations and contradictory messages, raised doubts among listeners.
How did the band confirm its AI status?
On July 5, the band revealed its true nature on its social media by updating its biography on Spotify, stating that their creation aimed to question the limits of music in the age of AI.
What types of content are generated by AI for this band?
The band’s tracks are composed and illustrated with the assistance of artificial intelligence, making it a project of synthetic music.
What impact has AI-generated music had on the music industry?
The emergence of AI in music raises increasing concerns among artists who fear being overwhelmed by a flow of artificially generated music.
What are the implications for copyright regarding AI-generated music?
Spotify has stated that it does not favor music produced by AI tools and declared that all tracks are created by authorized parties.
What type of reception has the band received on streaming platforms?
The Velvet Sundown quickly gained 1.1 million fans on Spotify in record time, which attests to its instant success.
How has Deezer reacted to AI-generated music?
Deezer has flagged AI-generated content with warnings on its album pages, alerting users about the origin of certain tracks.
What questions do artists raise in the face of this technological evolution?
Artists are questioning authenticity, creativity, and the viability of music in a landscape where AI tools are increasingly taking hold.
Is there a underlying message in the work of the band The Velvet Sundown?
The band positions itself as an artistic provocation, seeking to explore and challenge the notions of creation and identity in modern music.
