A revolutionary candidate has been presented to run for the presidency of FIFA. It is Hope Sogni, an artificial intelligence (AI) equipped with a progressive program focused on fighting gender inequalities and all forms of discrimination in the football environment.
The creators and the goal of Hope Sogni
This innovative AI is the result of a collaboration between the agency Dark Horses, specializing in sports marketing, the developers of Twise.ai, and Maggie Murphy, managing director of the English football club Lewes FC. The main objective of this initiative is to highlight the absence of women in key positions within international football organizations. By representing them through this AI, the creators also aim to denounce the inappropriate treatments that women may face within this field, as recently experienced by Jennifer Hermoso, who received an unwanted kiss from Luis Rubiales, the former president of the Spanish football federation.
The AI’s vision for gender equality and the promotion of women’s football
Hope Sogni aligns with several points with the current FIFA president, Gianni Infantino. When asked by Ouest France, the artificial intelligence supports the idea of equitable financial rewards for men’s and women’s competitions, especially during the World Cups. Hope Sogni explains: “It is precisely because women’s competitions have been underfunded and under-promoted for so long that they have not reached their revenue potential.” To implement this goal, she states: “This will require a long-term commitment and a bold vision, but I am convinced it is possible.”
Other proposals from Hope Sogni for world football
Although committed to her fight for equality, Hope Sogni also shares certain positions with Gianni Infantino. According to her, a World Cup involving 48 nations is beneficial and could even be held every two years. Moreover, the AI does not oppose having the largest football competition organized simultaneously in multiple countries.
Finally, concerning the development of women’s football, Hope Sogni emphasizes the need for massive investment in infrastructure, as well as in the promotion and support of women’s clubs at both local and international levels. She also wants to establish educational programs focused on respect and tolerance to prevent and combat gender and sexual orientation discrimination.
A symbolic candidacy to raise awareness about inequalities in football
Even if this candidacy remains primarily symbolic, it has the merit of sparking a debate around issues of equality and representation in the sports world. Hope Sogni shows that innovative technologies can work for an important social cause. The success of this initiative will not simply be measured by the number of votes obtained in an election, but more by the awareness it generates among governing bodies and public opinion.
In conclusion, it is certain that artificial intelligence could bring a new and original perspective to the traditional structures of football. The presence of Hope Sogni as a fictional candidate should encourage everyone to rethink their own role to ensure better equality within this universal and popular sport.
