The adoption of artificial intelligence for online shopping is radically transforming the behavior of French consumers. A recent survey reveals that 31% of French people are already using this technology, while a majority of 42% intend to include it in their business practices. This shift in shopping habits is explained by a growing desire to simplify the purchasing process, to receive personalized recommendations, and to discover new effective products. Merchants must seize this opportunity to adapt to a rapidly evolving market.
Growing use of artificial intelligence by the French
Recent consumption trends reveal that 31% of the French are using artificial intelligence in their daily purchasing process. This figure comes from a survey conducted by Adyen, highlighting a significant adoption of this technology among French consumers. The use of artificial intelligence allows for optimizing purchasing choices and improving the customer experience.
Intergenerational adoption of AI
The study shows that artificial intelligence transcends age barriers. An impressive 56% of seniors over 60 claim to have already used this tool. Among those aged 44 to 59, 48% of them are also adopting this technology. However, it is among the younger generations that usage is most pronounced, with 58% of Gen-Z and 38% of millennials incorporating AI into their purchasing process.
The reasons for the success of artificial intelligence
One fact is clear: 52% of respondents view AI as a valuable catalyst for product discovery. This observation reflects the ability of artificial intelligence to provide personalized recommendations, thereby enriching the purchasing experience. Moreover, 5% believe that AI surpasses human ideas, pointing to increased trust in this emerging technology.
Merchants’ response to this evolution
In response to this evolution in behavior, players in commerce are reacting. According to the same survey, 29% of French merchants plan to invest in artificial intelligence to boost their business strategies. This is a significant focus for these professionals, who see it as a lever for product innovation.
Consumers’ skepticism towards physical shopping
Despite this strong adoption of artificial intelligence, 53% of consumers still prefer shopping in-store. The ability to physically interact with products, to touch them, and to try them on remains an undeniable advantage of physical stores. This demonstrates that the tactile experience remains paramount for many customers.
Durability of commerce in the face of technological innovation
Merchants, although confronted with a technological revolution, still have a promising future. By integrating artificial intelligence while preserving the customer experience in the physical realm, they can ensure a strong position in the market. The importance of this adaptation to the changing needs of customers cannot be underestimated.
Frequently Asked Questions about the use of AI in French shopping
What percentage of the French use artificial intelligence for their shopping?
According to a survey, 31% of the French resort to artificial intelligence during their online shopping.
What are the advantages of using AI for online shopping?
Artificial intelligence aids in discovering new products, offers personalized recommendations, and can enhance the online shopping experience.
Why do 42% of the French say they are considering AI for their future purchases?
This figure indicates a growing willingness to adopt modern technologies to optimize their shopping experience, with the promise of discovering offers and products that better meet their needs.
Which generations use AI the most for online shopping?
The younger generations, especially Gen-Z and millennials, represent the largest share of AI users, with 58% and 38% respectively having adopted it for their shopping.
Do older people also use AI for their purchases?
Yes, the survey shows that 56% of individuals over 60 have used AI, and 13% of them use it regularly for their daily purchases.
How does AI influence physical commerce in France?
Although AI is growing rapidly, 53% of the French still prefer to shop in physical stores, particularly for the tactile experience and the ability to try products before purchasing.
Are merchants planning to invest in AI?
Yes, 29% of merchants in France are considering investing in AI to improve their sales strategies and 27% for product innovation.
What impact could AI have on the future of online shopping?
With the increasing adoption of AI, more personalized recommendations and an improved shopping experience are expected, but it is crucial for merchants to adapt to the needs of a clientele that also values physical commerce.
