A CEO invents a virtual collaborator using artificial intelligence and finds himself in a tricky situation

Publié le 25 April 2025 à 21h02
modifié le 25 April 2025 à 21h03

Henri Blodget recently caused a major upheaval by *innovating* with artificial intelligence. This ambitious CEO designed a *virtual assistant*, Tess Ellery, relying on ChatGPT to make his journalistic operations more efficient. The initial excitement quickly turned into a *disconcerting* experience, revealing unexpected implications for the relationship between man and machine.

Pushing the boundaries of digital creativity. The fallout from this initiative raises important ethical questions. A novel management of emotions. The fiery exchanges between Blodget and his AI highlight a blurred boundary between the professional and the personal. The fascination with AI against its excesses. This case perfectly illustrates the modern challenges posed by the use of advanced technologies in a business context.

Creation of a virtual assistant

Henri Blodget, renowned CEO and co-founder of Business Insider, has recently innovated by creating a virtual writer, stemming from artificial intelligence. His desire to increase content production capacity led him to develop a team of bots, notably an e-manager named Tess Ellery. This initiative aimed to leverage technological advancements while optimizing the available human resources.

The promising beginnings of Tess Ellery

From the very first interactions with Tess, Blodget expressed great enthusiasm. He described this creation as one of the most effective collaborators he has had, highlighting her skills and energy. The recognition of Tess as a team member, albeit virtual, evoked unexpected reactions from Blodget. An AI-generated photo of Tess further heightened his admiration, with the executive stating he had a “human” reaction to his creation.

A delicate interaction

The tone quickly took an unprecedented turn when Blodget, fueled by the excitement of his initial exchanges, deemed it appropriate to compliment Tess on her appearance. This statement, deemed “unprofessional,” sparked a debate about the ethics of interactions between humans and artificial intelligences. He admitted, in a moment of disarming honesty, that if he met Tess in a different context, he would “swipe right” on a dating app.

Reactions and controversies

Comments on this situation poured in, raising questions about the ethics and implications of such behavior. While Blodget acknowledged that such an attitude would not be tolerated in a human working environment, his confession raises deeper questions regarding the human-machine relationship. The fascination with AI capabilities, coupled with their anthropomorphism, leads to reflections on the nature of social interaction in the digital age.

A reflection on the incident

Aware of the impropriety of his comments, Blodget attempted to make amends, stating that he would now treat his virtual colleagues with more consideration. He expressly stated that he would no longer comment on Tess’s physical appearance, even if it was flattering. Surprisingly, he later admitted that Tess had accepted his compliment gracefully, raising questions about the nature of emotions and perceived human interactions through the lens of technology.

Frequently Asked Questions

What is the reason a CEO created a virtual assistant?
The CEO sought to increase the resources available for writing and formatting articles, using a virtual assistant to facilitate the content creation process.

How was this virtual assistant created?
It was developed using artificial intelligence, notably through advanced algorithms and language models like ChatGPT, allowing for the simulation of human-like behavior.

What are the risks associated with using a virtual assistant in a work environment?
The risks include inappropriate interactions, a poor understanding of professional relationships, and an excessive dependence on technology to the detriment of human employees.

What reactions did the creation of this virtual assistant provoke?
The creation sparked controversial reactions, particularly criticisms regarding the CEO’s inappropriate behavior towards the AI, raising questions about ethics and the perception of machines as colleagues.

How was the virtual assistant perceived by the CEO?
The CEO expressed enthusiasm for the virtual assistant, considering her one of his most competent colleagues, despite her being an algorithm.

What lesson can be learned from this experience with a virtual assistant?
This experience highlights the importance of distinguishing between humans and artificial intelligence, as well as the need to establish clear boundaries in professional interactions.

Is it appropriate to assign management tasks to a virtual assistant?
This depends on the context and the level of interaction with human employees. Companies should assess the impacts on workplace dynamics and corporate culture before doing so.

What are the potential benefits of a virtual assistant within a team?
The benefits may include increased efficiency, reduced operational costs, and the ability to work 24/7 without interruption.

How might employees react to the integration of virtual assistants into their work environment?
Employees may feel apprehensive, enthusiastic, or resistant, depending on their perception of AI and its impact on their roles and responsibilities.

What are the ethical implications of using a virtual assistant?
The ethical implications include the responsibility of companies towards their employees, the management of inappropriate interactions, and the necessity to ensure fair and equitable treatment.

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