Dive into an ocean of digital trends. Web traffic revelations unveil unexpected dynamics, revolutionizing the behavior of internet users. This ranking of must-visit websites reflects the rapid evolution of the Internet. Dominant players and emerging challengers are surfacing, each oscillating between technological advancements and societal challenges. As summer 2025 approaches, interest in innovative platforms and alternatives becomes palpable. Companies, highly attentive to these movements, are adapting their strategies to capture the attention of users fascinated by unique experiences.
The Unassailable Dominance of Google
Google continues to reign supreme over the web universe. According to a study by Similarweb, in July 2025, google.com recorded an impressive volume of 84.45 billion visits. This figure remains staggering, far surpassing that of competitors such as youtube.com and facebook.com, which totaled 30.3 billion and 12.1 billion visits, respectively, that same month.
Despite a more moderate growth of 3.57%, Google maintains its position as an essential platform. The distribution of visits reveals a deep enthusiasm: 33.25 billion on desktop (+3.72%) and 51.19 billion on mobile (+3.48%). This omnipresent access cements Google as a primary choice for millions of internet users worldwide.
The New Trends in Artificial Intelligence
Among the notable companies, chatgpt.com is experiencing rapid ascension. Recording 5.72 billion visits in July 2025, the platform showcased a growth of 6.03%. On desktop, 3.94 billion visits highlight user enthusiasm. Furthermore, 1.78 billion visits were observed on mobile, with a significant increase of 11.28%. This rise is accompanied by heightened interest fostered by the release of GPT-5.
This slight slowdown at the beginning of the year has given way to an unprecedented resurgence of interest. ChatGPT is evolving into a daily productivity tool, facilitating diverse interactions, whether for queries or more complex tasks. The evolution of this tool has drawn users’ attention to the potential of artificial intelligences.
The Case of DeepSeek
On the opposite side, DeepSeek, the Chinese artificial intelligence, is going through a tough time. With only 350.4 million visits in July 2025 and a drop of 9.17%, the reasons for this decline are manifold. Despite impressive technical capabilities, regulatory constraints and controversies regarding data handling hinder its progress.
Other Noteworthy Sites
Several other web platforms are emerging in the digital landscape. Reddit made waves with 3.99 billion visits, approaching a rise of 4.77%. This social network has managed to carve out a place on Google’s front page, attracting the attention of users eager for authentic exchanges.
Temu is also establishing itself as a player not to be overlooked. Its mobile traffic skyrocketed by 24%, reaching 1.71 billion visits. This performance reflects the growing interest of users in online shopping platforms.
TikTok and the Short Video Battle
TikTok, the reference for short videos, remains dominant with 2.82 billion visits (+6.02%). The app continues to captivate a wide audience, energizing visual and creative interactions daily.
A Shifting Panorama
This analysis from Similarweb highlights the importance of monitoring not only web giants but also emerging players that are redefining traffic trends. New approaches and tools fuel this dynamic, integrating sophisticated algorithms and enhanced user experiences. Businesses must therefore adjust and prepare to navigate this ever-evolving ecosystem.
The players in this digital panorama take diverse forms, and their impact becomes increasingly significant. Brands are urged to remain vigilant in the face of these changes to ensure their longevity and maximize their opportunities in this thriving market.
Frequently Asked Questions
What are the criteria for determining the 100 most essential websites of summer 2025?
The criteria include traffic volume, user engagement, impact on digital trends, and monthly growth, among other factors observed by Similarweb experts.
How can one access the ranking of the 100 most visited websites?
The ranking is typically published by reliable sources such as market studies and traffic analyses, notably by Similarweb, which provides detailed reports on this topic.
Do the observed trends affect the SEO of websites?
Yes, traffic trends influence SEO. Sites that gain popularity may see their position in search results improve, thereby enhancing their online visibility.
Which sites experienced the highest growth in July 2025?
Sites like youtube.com, facebook.com, and chatgpt.com stood out with notable growth compared to previous months, attracting an increasing number of visitors.
Are there tools available to analyze the traffic of top 100 sites?
Yes, tools like Similarweb and other web traffic data analysis platforms allow you to track and analyze the performance of sites listed in the top 100.
How do social media influence the traffic of websites?
Social media platforms like TikTok and Facebook play a key role in redirecting traffic, often by sharing content that encourages users to visit other sites.
Why is it essential to follow these traffic trends as a business?
Monitoring these trends helps businesses adjust their marketing strategies, identify new opportunities, and better understand online consumer behavior.
Do AI tools affect the traffic of websites?
Yes, the emergence of artificial intelligence tools, like ChatGPT, changes the ways users interact with search results, which can impact the traffic of traditional sites.
How can I participate in optimizing my site’s traffic according to these trends?
It is crucial to adapt your content to new trends, use effective SEO strategies, and monitor your site’s performance relative to the ranking of major market players.
