The worrying return of Stan Lee thanks to Artificial Intelligence in the comic book universe

Publié le 20 September 2025 à 23h02
modifié le 20 September 2025 à 23h03

Stan Lee is reborn thanks to Artificial Intelligence, causing a shockwave in the world of comics. The irreverent technology enables a resurrection that raises questions and fascinates. _Can we question the ethics of this innovation?_ The holographic animation of the master, celebrated at L.A. Comic Con, challenges the boundaries between real and virtual. _Does nostalgia flirt with exploitation?_ Fans are confronted with a simulacrum that raises deep concerns about memory and respect for the work. _Does Stan Lee’s legacy deserve this technological artifice?_

An astonishing phenomenon in the world of comics

Stan Lee, the famous creator of the Marvel universe, will make a unique reappearance at the upcoming L.A. Comic Con. The technology of Artificial Intelligence (AI) has been implemented to create a hologram of the illustrious author. The event will take place from September 26 to 28, inviting fans to interact in an immersive way with this iconic character, even though he passed away in 2018.

The promise of the holographic experience

The organizers announce the possibility for fans to engage in an interactive conversation with Lee through a hologram. Bob Sabouni, head of programs at Stan Lee Legacy, explains that the AI will rely on decades of recordings of Lee’s voice and spirit. The goal remains to convey his essence, composing a dialogue true to what he might have shared.

The ethical stakes of using AI

The hologram of Stan Lee raises ethical questions. The reuse of the image and voice of a deceased personality questions copyright and the person’s wishes. Respecting Lee’s legacy seems essential, both for his fans and for emerging artists inspired by his work. The boundary between tribute and commercial exploitation becomes blurred.

A fascinating but controversial technology

The company behind this technological feat, Kartoon Studios, has collaborated with experts in creating realistic avatars. This project fits into a growing trend of using AI to revitalize historical figures. However, the “creepy” aspect of this innovation cannot be ignored, as many fans express mixed feelings about such digital manipulation.

Public and fan reactions

Reactions from comic enthusiasts vary significantly. Some praise the initiative as an innovative way to honor Stan Lee, while others find the idea incongruous. The formulation of the interaction with a hologram also sparks debates: fan expectations for an authentic experience can be difficult to meet. What about a real dialogue with a computer-generated representation?

Impact on the entertainment industry

The integration of AI into cultural events will shape the future of fan experiences. Interactive holograms could become commonplace, transforming conventions and redefining the connection between the audience and their departed idols. The model established by Stan Lee could pave the way for other initiatives, amplifying the possibility of conversations with icons of popular culture.

The artistic implications of AI

This approach raises the question of authenticity in artistic creation. Artists, whether they are writers, illustrators, or directors, must question their uniqueness in the face of virtual avatars. The ease of access to reproductions of icons then raises concerns about the valuing of individual creativity. How to maintain a place for human art amidst these technological advancements?

A look towards the future

While the success of the hologram of Stan Lee seems promising, the future of such initiatives remains uncertain. With a well-grounded ethic and a recognition of the contributions of artists, the fan community could transform this experience into something culturally enriching. The evolution of AI in the world of comics could play a significant role in redefining the interaction between artists and audiences.

Frequently asked questions about the unsettling return of Stan Lee through artificial intelligence in the world of comics

How is artificial intelligence used to recreate Stan Lee’s voice?
Specialized companies use advanced AI technologies to analyze hours of interviews and speeches by Stan Lee. This allows them to create a holographic voice that can mimic his words, thus providing an immersive experience for fans.

What is the purpose of the holographic presentation of Stan Lee at conventions?
The goal is to allow fans to experience an interaction with Stan Lee, providing a rare opportunity to hear his thoughts through a hologram that acts and speaks like him, valuing his legacy while raising ethical debates about technology.

What are the risks or ethical concerns related to the use of AI to represent Stan Lee?
Ethical concerns include consent, faithful representation, and the possibility of malicious manipulations. Fans wonder if this use respects Stan Lee’s image and whether it could have long-term impacts on the comic industry.

Will Stan Lee’s holograms be used in new comics or video games?
Currently, there is no official announcement regarding the use of holograms in new comics or video games, but this possibility excites many fans who hope to see more interactions with this iconic legacy.

What will be the experience for fans interacting with this Stan Lee hologram?
Fans will have the chance to ask questions and listen to AI-generated responses in a controlled setting, which will allow them to feel connected to the comic icon while learning from his thoughts on the Marvel universe.

How does AI ensure that Stan Lee’s statements remain true to his spirit?
The developers of the hologram strive to maintain Stan Lee’s emotional depth and original style by relying on his existing speeches and using AI algorithms that take into account his tone, humor, and viewpoint.

Can Artificial Intelligence replace original creators in the comic industry?
While AI can help generate content, there is a consensus among creators and fans that it cannot replace the human creativity and authenticity that come from living artists and writers in the comic industry.

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