The meteoric rise of agentic artificial intelligences is reshaping the contemporary technological landscape. The web giants must adjust their strategies in the face of this impending revolution. The emergence of autonomous systems, capable of acting without human intervention, redefines existing business models. A upheaval that threatens the current dominance of certain major players in the sector. At the heart of this transformation, digital sovereignty becomes a central concern, as fundamental questions arise regarding access to information. The battle for technological supremacy engages not only companies but also the entire global digital ecosystem.
The rise of agentic artificial intelligences
The emergence of agentic AI marks an unprecedented technological revolution, redefining the modalities of interaction with the digital world. The systems designed by OpenAI, in particular, have made significant strides with the launch of ChatGPT Agent, a sophisticated device that combines reasoning and autonomous action. Artificial intelligence, once limited to assistance tasks, is transforming into an agent capable of carrying out complex activities without human intervention.
An evolving business model
This innovation questions the traditional business models of the web, historically based on traffic and advertising. Unlike previous methods that required active searching by users, agentic AI directly provides relevant answers, imposing a profound change in the way information is accessed. This upheaval could decrease traffic on traditional search platforms.
Technological fusion and tool synergy
ChatGPT Agent relies on the synergy of three key technologies developed by OpenAI: Deep Research, which aggregates and synthesizes data from multiple sources, Operator, allowing the AI to perform concrete tasks, and the renowned ChatGPT conversational agent. This amalgamation introduces a new era where the user interacts in natural language, and the AI executes missions autonomously.
A strategic battle between major players
OpenAI, with the advent of ChatGPT Agent, positions itself as a formidable challenger to Google. The company plans to launch an AI-powered web browser in the near future, which could profoundly affect the advertising-based business model. The potential for adoption of this technology is immense, with over 500 million users of ChatGPT every week.
Elon Musk, with his approach via X (formerly Twitter), is also testing another model through Grok Heavy. This multi-agent method allows several intelligences to work simultaneously on a problem, thereby optimizing the quality of the proposed solutions. Despite impressive performance, this system is hindered by significantly higher subscription costs and a controversial media background.
Economic and societal implications
The incorporation of artificial intelligences is promising for the entire digital ecosystem. According to analyses from McKinsey, this technology could increase productivity for users by up to 30%. OpenAI claims its agent can perform analytical tasks equivalent to those of a beginner analyst in a Fortune 500 company.
This change also has repercussions on how media, online commerce platforms, and other digital services must rethink their offerings. The evolution of uses requires a renewal of digital strategies and questions the control of access to information.
Digital sovereignty in the face of innovation
The question of digital sovereignty emerges as a central issue. Who, tomorrow, will hold power over access to information? Europe, through cautious regulations like the AI Act, risks finding itself in a position of dependence on solutions from external actors, which it neither designed nor mastered. The stakes are high, as it conditions its role in the new global digital order.
With the evolution of artificial intelligences, the need for a balance between innovation and regulation becomes urgent. Extensive debates are also taking place regarding the regulation of these new technologies, with direct implications for global competitiveness. Recent movements in the sector, including the integration of AIs into education or even therapy, reflect a growing interest and the challenges to be addressed for harmonious coexistence.
To delve deeper into these reflections, various articles, such as the one on the emotional intelligence of AIs or the therapy to alleviate the anxiety of AIs, offer complementary analyses on these contemporary issues. The implications of these extended technologies should not be underestimated and call for constant attention.
Frequently asked questions about the rise of artificial intelligences: an imminent revolution for web giants?
How is agentic AI changing the current technological landscape?
Agentic AI transforms the role of artificial intelligence from assistant to autonomous operator, capable of executing complex missions without human intervention. This disrupts business models, particularly those based on advertising and traffic.
What are the main technological developments behind agentic AI?
The main developments include Deep Research, which synthesizes data to create reports; Operator, which allows the AI to act on behalf of the user; and ChatGPT, OpenAI’s conversational agent, which facilitates interactions in natural language.
How is OpenAI positioning itself against Google in this new era of AI?
OpenAI is launching an AI-powered web browser that threatens to divert user attention from Google’s services, thus transforming access to information and questioning Google’s business model.
What are the economic implications of integrating AI into online search?
According to McKinsey, integrating AI could raise user productivity by 20 to 30%, thus transforming work methodologies in various industries.
What is the multi-agent model of Grok Heavy and how does it differ from OpenAI’s system?
The multi-agent model of Grok Heavy allows multiple artificial intelligences to work in parallel on the same problem, potentially making the system more robust than OpenAI’s unified model.
What is the risk that Europe will lose its digital sovereignty in the face of the rise of AI?
With a lack of technological champions and cautious regulation, Europe could become dependent on technologies it did not design or oversee, thus compromising its digital sovereignty.
What challenges does agentic AI pose to the current business models of media and e-commerce platforms?
The rise of agentic AI forces these players to rethink their traditional business models, particularly in terms of monetization and interaction with users, in response to direct access to information provided by AI.
How does agentic AI risk disrupting online advertising?
Agentic AI directly provides users with answers without going through advertising platforms, which could reduce traffic and, consequently, revenue for companies that depend on advertising for their business model.
