The next campaign of Toby Jones: disinformation and a grand immersive theater spectacle

Publié le 13 April 2025 à 09h23
modifié le 13 April 2025 à 09h24

An exciting immersive theater spectacle is on the horizon, orchestrated by the illustrious Toby Jones. *Disinformation and manipulation* remain at the heart of this bold production. This ambitious project, named Storehouse, keenly addresses contemporary issues related to truth and trust.

The event takes place in a warehouse in London, transcending the simple bounds of the stage. *The struggle between truth and lies* is articulated through striking narratives, confronting the audience with their beliefs. *An invitation to reflection* on individual responsibility in the face of an increasingly complex information ecosystem emerges from this astute theatrical initiative.

An immersive theatrical event in the fight against disinformation

In a warehouse located in south London, an underground movement is preparing for this summer. The project, titled Storehouse, combines theatrical performance and social campaign. This ambitious project involves renowned actors such as Toby Jones and Meera Syal, and is under the direction of Liana Patarkatsishvili, founder of Sage & Jester Productions.

A founder marked by experience

Liana Patarkatsishvili draws her inspiration from significant events experienced in Georgia. She clearly remembers the takeover of the independent newsroom Imedi, under the orders of Mikheil Saakashvili’s government. This experience pushed her to explore disinformation through her work. The show questions the management of truth in a world where manipulation is omnipresent.

The setting and plot of Storehouse

The event will take place in nearly 9,000 square meters within a building in Deptford. Visitors will enter an installation where the story of humanity has been archived since 1983, the year marking the advent of the internet. Within this structure, the intrigue focuses on an unrelenting struggle between truth and order, revealing how the powerful weave their narratives for personal ends.

Committed actors to embody the struggle

Meera Syal, who lends her voice to Dolly K Guha, is part of the fictional founders of this movement. She underscores the ambition of the show, highlighting the necessity of tackling such a crucial issue as disinformation. The actor duo formed with Toby Jones, Kathryn Hunter, and Billy Howle promises to guide the audience through this immersive theatrical narrative while raising delicate questions related to truth.

Disinformation in a new light

Patarkatsishvili shares her concern about disinformation, defined not only as the dissemination of false information but also as a vector of mistrust. She depicts disinformation as a global maneuver that fuels distrust through contradictory narratives. In contexts where information has morphed into a product, discernment between facts and fallacious narratives becomes essential.

Public debates to enlighten minds

Alongside Storehouse, a series of public debates on disinformation will take place in London. These sessions, organized with Intelligence Squared, will be hosted by journalist Sophia Smith Galer. The aim is to enhance the public’s ability to recognize and resist disinformation, allowing them to grasp the subtleties of the media narratives that shape society.

Raising the level of collective consciousness

The initiative aims to give individuals a better understanding of the environmental issues surrounding disinformation. Patarkatsishvili expresses her desire to empower each person to recognize their power in the face of this scourge. This initiative fights against the feeling of helplessness that the subject evokes, creating an environment where critical thinking is valued.

An immersive definition of truth

While emphasizing the importance of traditional debates, Patarkatsishvili promotes the potential of theatrical art. According to her, Storehouse embodies a space where each spectator is invited to make their own choices, to question established narratives. Theater, as a narrative art, plays a predominant role in creating empathy and a nuanced understanding of complex themes.

The show aspires to become much more than a simple theatrical experience: it aims to be a catalyst for action. It invites the audience to reconsider their role in today’s informational ecosystem and encourages them to take responsibility for the narratives they adopt and share.

Frequently asked questions about Toby Jones’s campaign: disinformation and immersive theater

What is the immersive show “Storehouse” directed by Toby Jones?
“Storehouse” is an immersive show that addresses disinformation and the power of narratives in our time. It takes place in a fictional warehouse, where spectators will explore how truth is manipulated in a media-dominated world.

When will “Storehouse” take place and where will the event be held?
The “Storehouse” show will run from June 4 to September 20 in an old building in Deptford, with 9,000 square meters dedicated to this immersive experience.

How does the event address the theme of disinformation?
The show highlights the battle between truth and order, demonstrating how the powerful manipulate truth for their own interests. It encourages spectators to exercise critical thinking in the face of a reality saturated with contradictory narratives.

Who are the main actors involved in the project?
The project features leading talents such as Toby Jones, Meera Syal, Kathryn Hunter, and Billy Howle, who will play the imaginary founders of the movement within the warehouse.

Will public debates accompany the “Storehouse” show?
Yes, public debates, or critical conversations, will be organized this summer at the Pleasance Theatre in London, in collaboration with Intelligence Squared, to help the audience better understand the issues of disinformation.

What is the main objective of the campaign related to “Storehouse”?
The main objective of the campaign is to encourage spectators to reflect on their role in the information ecosystem and to empower them regarding the narratives they choose to believe and share.

How is the theatrical format effective in discussing disinformation?
The theatrical format directly engages the audience by immersing them in the story, which fosters empathy and a better understanding of the issues, as opposed to a simple dissemination of factual information.

How can I participate in the events of “Storehouse”?
Information on participation and bookings will be available on the communication platforms associated with the show. It is recommended to follow updates to register for the debates and attend the performance.

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