the new bold bet from OpenAI will not be a portable device: report

Publié le 22 May 2025 à 09h53
modifié le 22 May 2025 à 09h53

OpenAI is embarking on an unprecedented direction, dissociating its future from wearable devices. A WSJ report reveals that its CEO, Sam Altman, is unveiling a screenless device, but with sharp intelligence. This innovation, meticulously designed to integrate into daily life, could redefine human interaction with AI.

A strategic partnership with the startup io, founded by the former Apple designer, will be crucial to achieving this. The acquisition aims to explore a potential market of $1 trillion, while jealously guarding the secret until the launch. This bold bet could disrupt the technological ecosystem.

The new OpenAI device

OpenAI, known for having widely popularized generative artificial intelligence, is set to unveil an innovative device. Contrary to expectations about wearable devices, Sam Altman, the company’s CEO, announced the creation of a compact, screenless device. This device will be designed to be efficiently integrated into users’ daily lives.

Device features

Altman described the machine as a “third central model”, intended to work in tandem with devices such as the MacBook Pro and iPhone. Its design is conceived to be small enough to fit on a desk or easily slip into a pocket. The goal is to create an “AI companion” that interacts seamlessly with the user.

Strategic acquisition

The announcement of this new product was preceded by the news of the acquisition of io, a startup co-founded by Jony Ive, former Apple designer, for the sum of $6.5 billion. This acquisition aims to enhance OpenAI’s creative and design capabilities. Altman believes this could bring an additional market value of $1 trillion to the company.

Security and privacy

Privacy around this project seems to be a priority for OpenAI. Altman emphasized during a meeting that secrecy will be fundamental to prevent competitors from copying their product before its launch. The revelations of his remarks have raised questions about trust within the team. The importance of discretion here appears to align with the need to preserve a market advantage.

Sector implications

This device could pave the way for a new category of technological tools, distinct from existing wearable products and augmented reality glasses. OpenAI’s vision seems geared towards a more holistic integration of artificial intelligence into our daily lives. By anticipating present challenges, the company has positioned itself to shape the technological future.

Market expectations

Expectations surrounding this new device are considerable. The combination of integrated AI assistance and a compact design could very well reinvent our relationship with technology in daily life. This initiative from OpenAI reflects a desire to go beyond traditional user expectations concerning smart devices.

Industry news

Meanwhile, other tech giants, such as Meta, are also heavily investing in the field of artificial intelligence. In this heightened competition, OpenAI remains in a leading position with innovations that redefine industry standards. Observers note a growing flexibility among companies to adapt and continuously innovate.

Common FAQs

What type of device will OpenAI develop if it is not a wearable accessory?
OpenAI plans to launch a compact, screenless device that will serve as an intelligent companion integrated into the daily lives of users, positioning it as a “third main device” alongside the MacBook Pro and iPhone.

How will this new device differ from other existing technological products?
This device will distinguish itself from wearable devices, handheld gadgets, and glasses. It will be designed to be fully aware of the user’s environment, offering a new category of interaction with AI.

What is the purpose of the acquisition of io, Jony Ive’s startup?
OpenAI acquired io to enhance its development of this new device with a creative and innovative design approach, thus transforming how AI is integrated into users’ daily habits.

What impact could this innovation have on OpenAI’s market value?
According to Sam Altman’s statements, this new category of devices could potentially add up to $1 trillion in market value to the company.

Why is privacy around this project essential according to OpenAI’s CEO?
Sam Altman emphasized that secrecy is crucial to prevent competitors from copying the product before its launch, which could compromise the uniqueness and impact of this innovation.

What were the terms of the acquisition of the startup io?
The acquisition of io was made through a stock agreement amounting to $6.5 billion, placing Jony Ive in a key position to influence design and creation within OpenAI.

What implications could this new device have for users?
This device aims to improve daily interaction with technology, providing intelligent and integrated assistance, thereby enhancing efficiency and convenience for users in various aspects of their lives.

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