The generative artificial intelligence of Auchan: an asset to optimize three key professions

Publié le 22 February 2025 à 18h12
modifié le 22 February 2025 à 18h12

Auchan’s generative artificial intelligence emerges as an unmatched vector of efficiency to revitalize key professions. This technological dispositif brilliantly unfolds in human resources, call center operations, and legal processes. These digital innovations do not merely optimize work; they profoundly revolutionize the way teams collaborate on a daily basis.
A virtual assistant enhances human capabilities. A revamp of the middleware propels organizational agility. The deployment of these tools transforms the employee experience. Thus, Auchan is heralding a new professional era, marked by a rewarding synergy between humans and machines. The stakes of this technological revolution are revealed, preparing employees to excel in their roles while alleviating repetitive tasks.

The deployment of generative artificial intelligence at Auchan exceeds expectations in several strategic professions. By reformulating its processes, the distributor achieves considerable efficiency gains. AI manifests itself through various iterations, tailored to the specific needs of different departments.

A rethought middleware

The first area affected concerns the overhaul of middleware systems, accomplished in record time. This technical improvement facilitates data flow management between different IT systems. IT teams can now focus on higher value-added tasks, avoiding administrative burdens.

Use of virtual assistants

For call center operators

Auchan deploys a virtual assistant intended for its call center agents. Equipped with an advanced language model, this assistant allows for customer requests to be processed with astonishing speed. By lightening the workload of operators, this tool results in an enhancement of customer service, essential in the retail sector.

Dedicated support for human resources

Human resources also benefits from an assistant based on generative AI. This tool offers significant support in managing recruitment. It synthesizes data on candidates, generating precise recommendations. Thanks to this technology, the selection process becomes quicker and more relevant.

Continuous improvement of quality

Auchan collaborates with companies like Smartway to optimize the quality of its product ranges. Generative AI produces accurate analyses on sales trends and consumption patterns. Better anticipation of customer needs is then possible, thus limiting wastage and product refusals.

Evolution of professions with generative AI

The digital transformation led by Auchan challenges traditional professions. The roles of agents and managers are adapting to a reality where artificial intelligence becomes predominant. AI’s ability to provide personalized recommendations revolutionizes marketing and customer relations, thus offering unprecedented opportunities.

The retail sector is undergoing a fascinating transformation with the integration of AI. Auchan’s mission perfectly illustrates this shift. The advantages of artificial intelligence go beyond time savings, promoting an enhanced customer experience while increasing productivity in daily work.

Frequently asked questions about Auchan’s generative artificial intelligence

Which professions are affected by the use of generative artificial intelligence at Auchan?
The professions mainly impacted are those in human resources, call center operators, and those related to information system management.
How does generative artificial intelligence improve the work of human resources at Auchan?
It allows for the automation of administrative tasks, offers recommendations for recruitment, and optimizes talent management through skills analysis.
How does the telephone assistant help call center operators?
This assistant facilitates responses to customer queries by providing accurate and personalized information quickly, thus speeding up call handling.
What concrete benefits does the adoption of generative artificial intelligence bring to information system management?
It optimizes processes by reducing response times and improving the accuracy of services offered to internal and external users.
How does Auchan assess the impact of generative artificial intelligence on its employees’ productivity?
Performance indicators are in place to measure the time saved on certain tasks, as well as improvements in employee and customer satisfaction.
Does generative artificial intelligence improve customer service at Auchan?
Yes, thanks to smoother interactions and responses tailored to consumer needs, it contributes to a more satisfying overall customer experience.
What types of data are necessary to feed generative artificial intelligence at Auchan?
A wide range of data, including customer interaction histories, employee performance, and sales analyses, is required to optimize its effectiveness.
What challenges are associated with integrating generative artificial intelligence into working processes at Auchan?
Challenges include resistance to change from employees, the need for adequate training, and managing sensitive data in compliance with regulations.
What is Auchan’s vision for the future of generative artificial intelligence in its operations?
Auchan intends to continue developing and expanding the use of artificial intelligence to further improve operational efficiency and provide more value to customers.

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