The recent transformations in natural referencing are shaping a constantly changing digital landscape. The summer has been marked by significant advancements and impactful updates, resonating within the SEO community. At the heart of these developments, _the June Core Update_ from Google has redefined priorities regarding quality and relevance. The announcement of MUVERA, a new algorithm, signals a fundamental upheaval in the way information is processed. In this context, understanding _the 8 key facts_ of SEO this season becomes essential to anticipate trends and optimize strategies.
Deployment of the June 2025 Core Update
The search engine Google has proceeded with the deployment of a major update to its algorithms, named June 2025 Core Update, on June 30. This initiative represents the second significant update of the year 2025, following the one made in March. SEO experts must closely monitor their performance indicators using various specialized tools.
Launch of the August 2025 Spam Update
On August 26, Google announced the implementation of the August 2025 Spam Update, an update aimed at strengthening its spam detection tools. This deployment, being the first of the year, is expected to have repercussions on the ranking of many sites, requiring sustained vigilance from SEO professionals.
Introduction of MUVERA and GFM
During the summer, Google unveiled two notable technological advancements: MUVERA and GFM (Graph Foundation Models). MUVERA, a multi-vector retrieval algorithm, aims to improve the speed and accuracy of results. The GFMs, on the other hand, are designed to optimize the understanding of network data, bringing a new dimension to SEO strategy.
Web Guide: reorganization of the SERPs
Google introduced Web Guide, a feature in testing, allowing for intelligent organization of search results. This innovation offers thematic grouping of links, thus facilitating navigation through complex searches. The artificial intelligence underlying Web Guide incorporates elements from Gemini, optimizing query understanding.
Revolution of search habits with AI
A study titled The Rise of AI Search Archetypes highlighted the evolution of search behaviors. Users no longer limit themselves to Google; other platforms like ChatGPT, Gemini, and TikTok are emerging. This situation disrupts SEO strategies, prompting experts to think multi-channel and focus on user intent.
Evaluation of Perplexity’s ranking
A study by Metehan Yesilyur analyzed the ranking methods of Perplexity, an AI-assisted search engine. The latter relies on a three-layer learning model to evaluate content. It places particular importance on authoritative domains, thus directly influencing the visibility of online content.
Deployment of article summaries on Discover
AI-generated summaries on Discover are being deployed in the United States. Google uses Gemini to produce summaries of trending topics, displaying the main sources to users. This initiative could further reduce traffic to digital media, transforming the way information is consumed.
Introduction of an API for Google Trends
Google has introduced an API for Google Trends, allowing researchers and journalists to analyze search data. This API will provide a history covering the last five years and will offer detailed geographical coverage. This highly anticipated feature marks a turning point for web professionals.
Questions and answers on the 8 key facts of SEO to remember from this summer
What are the main updates to the Google algorithm this summer?
Google has deployed two major updates to its algorithm: the June 2025 Core Update and the August 2025 Spam Update to combat spam and improve the relevance of search results.
How does the June update affect the SEO of sites?
The June 2025 Core Update has varying impacts on site rankings, so it is crucial for SEOs to monitor their key indicators to understand the effect on their performance.
What is the MUVERA algorithm and what role does it play in SEO?
The MUVERA algorithm is designed to improve the speed and accuracy of search results using a multi-vector retrieval approach, facilitating a better interpretation of information.
What are the Graph Foundation Models (GFM) and their impact on SEO?
The GFM helps to better understand network data, making it essential for SEOs to focus on relationship quality and digital credibility, in addition to semantic relevance.
How will Google’s Web Guide transform search results?
The Web Guide organizes links in search results according to specific themes or angles, making navigation more intuitive for users with complex queries.
What effect does AI have on online search methods?
The study The Rise of AI Search Archetypes shows that tools like ChatGPT and Perplexity are starting to influence search habits, which forces brands to adapt their SEO strategies to this new reality.
How does Perplexity choose sources for its answers?
Perplexity uses an advanced re-ranking system based on a machine learning model and prioritizes authoritative domains, thus influencing the ranking of the content it presents.
What changes is Google making regarding article summaries on Discover?
Google is implementing AI-generated summaries on Discover, displaying key elements from trending articles, which alters the way traffic is directed to media.
