The month of December 2024 is shaping up to be decisive for the digital sector, where every innovation redefines standards. Advancements such as the launch of Sora highlight the rapid evolution of creative tools. Likewise, the free availability of ChatGPT Search reflects the growing accessibility of artificial intelligence. The digital landscape is expanding with new features, engaging in a strategic transformation of consumption and communication practices.
Sora is launched in 150 countries, but not in France
On December 9, 2024, the text-to-video generator Sora was launched by OpenAI. Although available in more than 150 countries, its arrival in France remains uncertain due to European regulations. Sam Altman, the CEO of OpenAI, clarified that the tool is accessible to subscribers of ChatGPT Plus. They will be able to create up to 50 videos in 480p resolution. The online interface offers editing tools as well as tutorials to assist users.
Instagram launches the Trial Mode
Starting December 10, Meta offers a new feature for Reels creators. Called Trial Mode, it allows testing content with an audience that does not follow the creator. This feature provides a 24-hour period to evaluate performance before potential wider distribution. This approach aims to free creators from the fear of their followers’ reactions.
Google updates its algorithms
On December 12, Google deployed its fourth Core Update of the year, surprising SEO specialists. This update was followed by another deployment, the Spam Update, aimed at improving the quality of search results by enhancing SpamBrain. Optimization strategies will need to adapt to these frequent evolutions.
ChatGPT Search is available for free
OpenAI announced the free availability of ChatGPT Search on December 12, 2024. This service, previously reserved for ChatGPT Plus subscribers, will allow all users to perform web searches from the conversational agent’s interface. The Search feature is automatically activated for queries requiring a search and can also be triggered manually.
iOS 18.2 is available on iPhone
On December 11, iPhone users were able to download the iOS 18.2 update. This version improves the Photos application and the Safari browser, while introducing a new tab in the settings to choose default applications. However, some features powered by Apple Intelligence will only be available in the European Union starting in April 2025.
LinkedIn tests a new paid option
Currently, LinkedIn is experimenting with the Boost feature, which allows increasing the visibility of posts on personal accounts. Tested with American users, this option automatically transforms an organic post into an advertisement. Users will be able to set a budget and target audience for these posts.
Amazon launches Nova
On December 9, Amazon introduced Nova, a language model designed for generating text, images, and short videos. This system, which supports fifteen languages, including French, is currently intended for Amazon Web Service (AWS) users. Improvements are expected to be implemented throughout 2025.
Microsoft presents Copilot Vision
On December 5, Microsoft unveiled Copilot Vision, an assistant integrated into the Edge browser. This tool, in experimental phase, allows understanding and analyzing the content of a web page. Initial tests are currently being conducted with a sample of Copilot Pro subscribers, exclusively in the United States.
OpenAI launches ChatGPT Pro, a subscription at $200 per month
On December 5, OpenAI launched its new ChatGPT Pro subscription, priced at $200 per month. This subscription, intended for professionals, grants unlimited access to the company’s models, including the new o1 Pro model. This offer aims to enhance subscriber productivity.
X deploys Aurora, an AI model for image generation
The Grok chatbot, integrated into the social network X, now uses the Aurora model to generate images. This service is offered for free to users. Users can create one image per request by simply specifying their request in the interface. Aurora promises refinement of results thanks to modifications made by the user.
Frequently Asked Questions
What is Sora and why is it not accessible in France?
Sora is a text-to-video generator developed by OpenAI, launched in over 150 countries but not available in France due to regulatory constraints from the European Union.
What is the feature of the Trial Mode on Instagram?
The Trial Mode allows creators to test Reels with an audience that does not follow them, in order to measure their performance before deciding whether they should be shared with their followers.
Why did Google perform two algorithm updates in December 2024?
Google deployed its fourth Core Update and a Spam update to improve the quality of search results by adapting its systems to new forms of spam.
What is ChatGPT Search and how can it be accessed?
ChatGPT Search is an interactive search engine from OpenAI, now accessible for free to all users with an account, allowing web searches through AI.
What are the main new features of iOS 18.2?
The update brings improvements for the Photos and Safari applications, as well as a new tab in the Settings to choose default apps, pending the features of Apple Intelligence.
How does the Boost feature work on LinkedIn?
LinkedIn is currently testing a paid option that allows users to promote their posts by setting a budget and targeting a specific audience, transforming an organic post into an advertisement.
What is the difference between Nova from Amazon and other generative AIs?
Nova is an innovative language model from Amazon capable of generating text, images, and videos, adapting to various tasks and supporting multiple languages, including French.
What is Microsoft’s Copilot Vision?
Copilot Vision is an AI-powered navigation assistant integrated into the Edge browser, aimed at analyzing web page content to assist the user, currently in testing phase in the United States.
What is the purpose of the ChatGPT Pro subscription?
ChatGPT Pro is a premium offer for professionals, costing $200 per month, providing unlimited access to OpenAI models, aiming to improve productivity and access the latest AI advancements.
How to use Grok on X to generate images?
To generate images with Grok on X, simply click on the Grok tab and enter a request; Grok will then create an image according to the specifications provided.
