As explained by Google, this artificial intelligence will help users read comments, moderate, and understand videos. YouTube, Google’s video-sharing platform, is transitioning to generative artificial intelligence. In a blog post on its website, the Mountain View giant explains that it has begun testing the integration of a chatbot similar to ChatGPT or Google Bard into the site’s videos. YouTube’s artificial intelligence revolves around two main features, according to Google.
First feature: enhance the comments section
First of all, the generative artificial intelligence will enhance the comments section. At the request of creators and videographers, the AI will summarize the main trends of comments to help users grasp the conversation at a glance. Additionally, Google will integrate a chatbot into the YouTube interface. In short, you will no longer need to use ChatGPT Plus and a plugin to summarize a video that you do not wish to watch until the end.
An experimental feature
For now, YouTube’s generative artificial intelligence is only present in a small number of videos. As Google explains, it is very likely that you do not have access to this artificial intelligence at the moment. The monthly subscription of €12.99 provides access to the experimental features developed by Google. For now, the AI only intervenes in the comments on a small number of English videos, Google specifies.
Two experiments to better integrate artificial intelligence on YouTube
Google is currently studying two experiments that integrate generative artificial intelligence into the user experience on YouTube. Here is more information about these experiments:
1. Comment topics summarized by AI
We are testing an AI that organizes the key sections of comments from long-format videos into easily digestible themes. If you are part of this experiment, when you open the comments section on mobile, you will see a new option to sort by “Topics” on certain videos. Creators can use these comment summaries to quickly immerse themselves in discussions in the comments or find inspiration for new content based on audience conversations. Please note that topics are drawn only from published comments and cannot be created from comments pending review or from blocked users.
2. AI conversation tool
To help viewers delve deeper into the content they are watching, we are testing an AI-based conversation tool. This tool allows you to get answers to questions about the video, recommendations for related content, and much more without interrupting playback. For certain academic videos, the tool can provide quizzes and answers that promote deeper understanding. If you are part of this experiment, you can access the tool by tapping “Ask” under certain videos and by asking questions or choosing suggested prompts.
Starting today, these experiments are available to a small number of people on a subset of videos. In the coming weeks, YouTube Premium members in the United States using Android devices will also be able to join the experience on [website]. If you encounter any of these experiences, feel free to test them out and share your feedback with us.
YouTube: towards better personalization through artificial intelligence
These new experiments show that Google is determined to continually improve user experience on its video platform through artificial intelligence. By integrating these innovative features, YouTube hopes to provide its users with more effective tools to better understand and moderate video content. These experiments demonstrate the growing importance of artificial intelligence technology in the evolution of online platforms.
