OpenAI is revolutionizing the world of online commerce. Instant Checkout, its new feature, integrates purchasing directly into ChatGPT. No more tedious browsing between different platforms. Users can complete transactions smoothly, without ever leaving their chat interface. An innovative protocol promotes
OpenAI and the advent of Instant Checkout
OpenAI recently announced the launch of Instant Checkout, a feature that transforms the online shopping experience via ChatGPT. This option allows users to buy products without leaving the chat interface. Thus, transactions become both smooth and integrated into the conversational exchange.
A new approach to online shopping
Instant Checkout marks a major advancement in online commerce. Previously, users could benefit from product suggestions, but direct purchasing was not yet a reality. Now, when users request product recommendations, the artificial intelligence offers items carefully ranked by relevance.
The simplicity of the user experience is one of the main advantages of this feature: just click “Buy,” confirm payment and delivery details, and complete the transaction directly in the chat. This process promises to be more efficient and faster than traditional online shopping methods.
A strategic partnership with Stripe
The Instant Checkout feature came to life thanks to a partnership with Stripe, a well-known online payment tool. The two companies co-developed the Agentic Commerce Protocol (ACP), acting as a secure intermediary for transactions. This protocol is made available as open source, allowing developers to quickly adapt their systems.
ChatGPT serves as an intelligent intermediary between the user and the merchant. The management of transactions, payments, and logistics remains the vendor’s responsibility, offering complete freedom of choice regarding systems. Merchants are only charged a small commission on each successful transaction, while the service remains free for consumers.
Features and technical aspects
Currently, Instant Checkout is accessible only to U.S. users, including those with Free, Plus, and Pro subscriptions. This strategic choice may evolve to include international users in the near future. ChatGPT also evaluates various alternatives when identical products are offered by multiple sellers, optimizing the shopping experience based on criteria such as availability and price.
Implications for merchants
Merchants already using Stripe can easily integrate Instant Checkout with a simple line of code. Those not working with Stripe have the opportunity to benefit from this feature through a new API or the ACP protocol. This innovative approach allows sellers to reach a wide audience while maintaining control over their payments and management systems.
This approach marks a turning point in agentic commerce, where the shopping experience becomes even more immersive and accessible thanks to ChatGPT technology. Users will enjoy a simple and intuitive shopping experience while having the ability to explore a wide range of products.
User FAQ about OpenAI and Instant Checkout in ChatGPT
What is Instant Checkout in ChatGPT?
Instant Checkout is a new feature from OpenAI that allows users to make online purchases directly from the ChatGPT interface, without leaving the conversation.
How does the purchasing process work with Instant Checkout?
When you request product recommendations, ChatGPT suggests relevant items. If any of them are compatible with Instant Checkout, you can click “Buy,” confirm your payment and delivery information, and finalize the purchase directly in the chat.
In what countries is Instant Checkout currently available?
Currently, Instant Checkout is only available to users in the United States. Access will be expanded to users in other countries in the near future.
Do users have to pay additional fees to use Instant Checkout?
No, the Instant Checkout service remains free for users and does not affect product prices.
Who manages transactions and payments using Instant Checkout?
Transactions, payments, and logistics are fully managed by the merchant, who uses their usual systems. ChatGPT acts only as a secure intermediary.
What payment methods are accepted with Instant Checkout?
The feature relies on Stripe for payment processing, allowing for a variety of payment methods, including credit and debit cards.
How can merchants integrate Instant Checkout into their systems?
Merchants already using Stripe can enable Instant Checkout with a simple line of code, while those using other providers can do so with new Stripe APIs or via the Agentic Commerce Protocol (ACP).
Are the products suggested in ChatGPT sponsored?
No, the results provided by ChatGPT during product suggestions are not sponsored but are ranked according to their relevance to the user.
What future features are planned for Instant Checkout?
While the current feature only handles single purchases, improvements are planned to allow for multiple product purchases in the coming months.
