Midjourney marks a revolutionary step with the launch of its first video generation tool. Facing accusations of copyright infringement from Disney and NBCUniversal, the company navigates an explosive legal context while innovating. This new technology promises to transform our relationship with visual creation by offering videos in an accessible and affordable way.
A tool that could redefine digital creativity. Furthermore, the lifespan of generated content is extended thanks to interactive features. The company aims to establish a system that *allows for real-time interactions* with animated environments.
Introduction to Midjourney’s video tool
Midjourney recently revealed version 1 of its video generation model, an announcement that came shortly after an intention to sue for copyright infringement by Disney and NBCUniversal. This new tool aims to revolutionize content creation by offering AI-generated videos at a competitive price.
Pricing and features of the new technology
At its launch, Midjourney will apply a price approximately eight times higher for a video project compared to an image project. Each video work will produce four sequences of five seconds. According to some assessments, pricing would be set between 3 and 5 cents per image. Users will be able to extend a favored video in increments of about four seconds, with a total extension possibility of four times. Midjourney assures that its rates are “more than 25 times cheaper” than those prevailing in the market so far.
Long-term vision and technological innovations
Midjourney’s ambitions extend far beyond simple video generation. The company envisions an “AI system” capable of creating images in real-time, interacting with 3D elements. Users will be able to command movements in dynamic environments and bring various characters to life.
A call for responsible use
In a post on their blog, founder and CEO David Holz urged users to employ this technology responsibly. Centered around entertainment, this technology could also take on an innovative and profound character when properly harnessed.
Legal context and potential pitfalls
Midjourney’s move comes in a tense climate, following accusations made by Disney and NBCUniversal. The latter consider Midjourney a “freeloader,” insinuating that the company profits from intellectual property without adding value. The lawsuit cites specific examples, including productions mimicking iconic characters from Marvel and famous franchises like “Star Wars” or “Toy Story.”
Animation features and integration of external images
The new model is referred to as “Image-to-Video,” allowing users to start with an image that they can then transform into animated sequences. Midjourney offers an “automatic” animation setting as well as a “manual” option allowing users to describe the desired movements. This system also provides the possibility to animate images imported from other sources. Users just need to drag the image into the prompt area and set a “starting image” before specifying the movements to execute.
Presentation of a video demonstration
Midjourney has shared an audiovisual teaser of its AI-generated videos, showcasing the potential of its new tool. This visual demonstration highlights the animation capability of the technology, generating strong interest among content creators.
For more details on the implications of AI in various fields, check out this article on global connections through AI, or explore the possibilities of creating captivating short films with Runway and Gen 4.
For the latest information regarding Hollywood franchises and their legal-tech battles, visit this article about the Disney and NBCUniversal case.
Questions and answers about Midjourney and its new video generation tool
What is Midjourney and what is its role in AI video generation?
Midjourney is a company specialized in artificial intelligence that develops tools for generating images and videos. Its new video generation tool allows users to create animated clips from images, offering an interactive and visually engaging experience.
How does Midjourney’s video generation tool work?
Midjourney’s video generation tool operates on a model based on animating existing images. Users can create an image and then use an “Animate” button to generate video clips. It also offers both automatic and manual animation settings to adjust the movement of scenes.
What is the cost associated with using the video generation tool?
At launch, Midjourney announces a price for generating a video work that is approximately eight times higher than that for an image work, around 3 to 5 cents per image. Each video work produces four clips of 5 seconds.
How does Midjourney ensure that its tool respects copyright?
Although Midjourney has been targeted by a lawsuit for copyright infringement by Disney and NBCUniversal, the company states that its current video generation model is designed to be affordable and accessible while encouraging responsible use of technologies.
How long does the video generation process take in Midjourney?
The video generation process in Midjourney allows users to extend a video they like by about 4 seconds at a time, up to four times. This allows for customization of the content according to user preferences.
Can users import external images to animate them?
Yes, Midjourney allows users to import images from other sources. To do this, users simply need to drag an image into the input bar and mark it as a starting frame before describing the desired movement.
What are the future prospects for Midjourney’s video generation tool?
Midjourney plans to develop an AI system capable of generating images in real-time, allowing interaction in 3D environments where characters and scenes can move in response to users’ commands.
