Meta IA arrives on Instagram and WhatsApp: discover the new features of this intelligent assistant

Publié le 22 March 2025 à 09h09
modifié le 22 March 2025 à 09h09

Meta AI radically transforms Instagram and WhatsApp, emblematic of an era where intelligent assistance becomes ubiquitous. This conversational assistant, far more than just a tool, _reinvents digital interactions_ by integrating innovative features that enhance the user experience. An artificial intelligence at the service of conversations emerges, facilitating exchanges and decisions in a constantly evolving world. With such technological advancement, it is essential to understand the major issues related to this fascinating innovation.

Meta AI: Integration of the Intelligent Assistant on Instagram and WhatsApp

Meta has launched its conversational assistant, Meta AI, on the most popular messaging platforms, namely Instagram and WhatsApp. This initiative marks a significant advance in the use of artificial intelligence within communication applications, offering users enriched interactions and accessible virtual support.

Features of Meta AI

Meta AI enables smooth and natural conversations. Users can interact with this assistant by asking questions, seeking advice, or obtaining real-time information. Its ability to understand natural language facilitates exchanges, allowing each participant in a group conversation to access precise and contextual responses.

Users will also be able to mention Meta AI in group discussions on WhatsApp and Instagram by calling it using the syntax “@MetaAI” followed by their request. This feature makes the assistant accessible to all members of the conversation, thus transforming exchanges into a collective experience of information access.

Accessibility and Use

Meta AI is completely free and easily accessible via a new icon that will appear in the interfaces of Facebook, WhatsApp, and Instagram. Users will only need to click on a dedicated button to start interacting with the assistant. This approach aims to simplify the user experience, making AI nearly at their fingertips.

Content Contributions

Meta AI is also distinguished by its ability to generate content. Users can ask the assistant to create texts, summaries, or even suggestions for actions to take in various contexts. The assistant is designed to accompany users throughout their experience on Meta’s platforms, whether it’s planning an event or inquiring about a current topic.

Impacts on Social Interaction

This development could transform the nature of social interactions on messaging applications. The presence of an intelligent assistant leads to richer and more dynamic discussions. Users can benefit from instant information, fostering a more relevant and stimulating exchange of ideas.

Regulatory Issues

The deployment of Meta AI in Europe also raises concerns regarding the regulation of artificial intelligence. Discussions have been initiated regarding the limits of its use and the protection of users’ personal data. Decisions made on this matter will influence the extent of AI integration into social applications and their future functionalities.

Looking to the Future

Meta plans to continue the development and enhancement of this assistant. Regular updates are expected to be rolled out to enrich interactions and adapt features to the evolving needs of users. The project reflects Meta’s commitment to anticipating the growing expectations surrounding AI-assisted interactions.

For more information on the implications and deployment of Meta AI, you can consult the following sources: Meta AI in France, Arrival of AI in Europe, Zuckerberg and the future of AI.

User FAQ: Meta AI arrives on Instagram and WhatsApp

What are the main features of Meta AI on WhatsApp and Instagram?
Meta AI allows users to receive instant answers to their questions, assist in group conversations, and interact directly by mentioning the chatbot in a chat. It also offers personalized recommendations and can help with daily task management.

How can I access Meta AI on my messaging apps?
Users can access Meta AI via a dedicated button that will appear in the chat interfaces on WhatsApp and Instagram, or by calling it with “@MetaAI” followed by their question during group conversations.

Is the use of Meta AI free?
Yes, the use of Meta AI is completely free on all Meta applications, including Facebook, WhatsApp, Instagram, and Messenger.

Can Meta AI interact in group conversations?
Yes, Meta AI can be integrated into group conversations on WhatsApp and Instagram, allowing all participants to obtain information or instant responses by addressing it.

What languages are supported by Meta AI in France?
Meta AI supports several languages, including French, enabling users to ask questions in their native language.

How does Meta AI ensure user data security?
Meta has implemented security protocols to ensure that interactions with Meta AI are secure and respect users’ privacy by limiting the use of their personal data.

What is the difference between Meta AI and other chatbots?
Meta AI is distinguished by its seamless integration into Meta’s messaging applications, its ability to handle group conversations, and its customization according to user preferences.

When will Meta AI be available on all Meta platforms?
Meta AI is already available on WhatsApp and Instagram with a gradual rollout on all Meta platforms, including Messenger, planned in the coming weeks.

Can Meta AI be used for professional applications?
Although primarily designed for personal use, Meta AI can also be useful in professional contexts to facilitate communication and information management in workgroups.

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