Mark Zuckerberg unveils his AI glasses: a chaotic launch that highlights his disarray

Publié le 19 September 2025 à 14h02
modifié le 19 September 2025 à 14h03

Mark Zuckerberg revealed his new AI glasses in a rocky launch. A live demonstration highlighted unexpected failures, exposing his disarray. The kind promises of *technological revolution* quickly got lost in a whirlwind of awkwardness. The event, intended to set a milestone for Meta, turned into a true *media nightmare*. Repeated failures during the presentation sparked laughter and mockery on social media. The Meta Ray-Ban Display glasses, however, are set to retail for $799, raising expectations to match their price.

AI Glasses Launch at Meta Connect 2025

Mark Zuckerberg recently introduced connected glasses featuring cutting-edge artificial intelligence at the Meta Connect 2025 conference. Dubbed Ray-Ban Meta, these glasses are the first to feature a screen. The excitement generated by this innovation quickly encountered technical difficulties, resulting in an awkward moment widely shared on social media.

A Bug-Ridden Demonstration

During his presentation, the CEO of Meta opted to enlist culinary influencer Jack Mancuso to test the capabilities of the AI assistant. Spectators expected a flawless demonstration, but the assistant began to exhibit malfunctions. Ignoring the questions posed by Mancuso, it repeatedly stated the instructions, creating an uncomfortable pause. After a few moments of confusion, Mancuso gave up and blamed the Wi-Fi. Mark Zuckerberg, amidst the audience’s laughter, noted the irony of the situation.

A Second Attempt Equally Chaotic

Fifteen minutes later, another segment showcasing the glasses’ features also ended in a series of failures. During a particular focus on sending messages, the CEO attempted to use his control bracelet. The goal was to call Boz, Meta’s CTO, but the glasses once again refused to function. Repeated calls failed, leading to apologies from Zuckerberg, who once again pointed to the Wi-Fi connection.

Public Reactions and Media Coverage

These incidents did not go unnoticed, capturing the attention of internet users who quickly shared their reactions across various platforms. Comparisons were drawn to other famous failures during tech conferences involving giants like Google or Microsoft. The visibility generated by these mishaps creates an atmosphere for the launch of the glasses.

Availability and Pricing

Despite the embarrassments during the live demonstrations, the Meta Ray-Ban Display glasses will be available starting September 30 in the United States. For the French market, it will be necessary to wait until early 2026. The cost of these glasses is set at $799, or approximately €675. This offer, despite its stumbles, could attract tech enthusiasts and innovation seekers in search of new features.

Technological Context and Zuckerberg’s Vision

The chaotic launch is not just an isolated incident; it fits into a broader vision by Mark Zuckerberg regarding the future of technology. His efforts aim to integrate more intuitive and advanced interaction tools. The current misadventures, despite their negative impact, strikingly illustrate the challenges of innovation in a saturated market. The Meta Ray-Ban glasses represent a bold step toward an era where connectivity and technology are integral to everyday experiences.

Zuckerberg’s aspirations are also visible in other projects, such as watches equipped with cameras. These innovations underline Meta’s determination to become a key player in the tech sector. Meanwhile, issues regarding the labeling of AI-generated content and the importance of remaining vigilant regarding these emerging technologies continue to spark debates among experts.

The complexity of the AI glasses launch reflects the technological advancements and challenges of the modern world. As Meta continues to innovate, each presentation and each product reveals the commitment to excel in a constantly evolving field.

Help Section: Frequently Asked Questions About Mark Zuckerberg’s Launch of AI Glasses

What are the new connected glasses presented by Mark Zuckerberg?
At the Meta Connect 2025 conference, Mark Zuckerberg unveiled the connected Meta Ray-Ban Display glasses, which integrate advanced artificial intelligence features.

What problems were encountered during the live presentation of the glasses?
During the demonstration, the integrated AI assistant encountered bugs, ignoring the questions posed and constantly repeating the instructions, which generated an awkward moment.

How did Mark Zuckerberg react to the technical problems during his presentation?
Mark Zuckerberg tried to downplay the issues by blaming the Wi-Fi connection while amusing the audience with the irony of a failed demonstration after years of development.

Will the Meta Ray-Ban Display glasses be available worldwide?
No, they will first be available in the United States starting September 30 and in France starting early 2026.

What is the price of the new Meta Ray-Ban Display glasses?
The price of the glasses is set at $799, equivalent to approximately €675.

What features were highlighted for the connected glasses?
The glasses were particularly highlighted for their ability to send messages directly from the glasses via a control bracelet.

Why did users react humorously to the presentation failures?
Internet users found some amusement in the incidents, comparing them to other famous “fails” that occurred during product launches from major companies.

What is the impact of this launch on Meta’s brand image?
This chaotic launch risks tarnishing Meta’s image, highlighting technical performance issues despite advancements in innovation and development.

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