Magic retouching by Google: between innovation and ethical restrictions

Publié le 23 February 2025 à 09h37
modifié le 23 February 2025 à 09h37

Retouch Magic is a feature from Google that aims to create a link between professional and amateur photography. This technology offers users the ability to edit their images with ease, thanks to artificial intelligence. However, it seems that Google has decided to impose certain restrictions on the types of edits allowed.

No modification of human bodies or faces

Since the latest update of Retouch Magic, an error message appears when the tool detects an intention to modify human bodies, faces, as well as identity documents or bank receipts. It appears that Google wants to curb modifications that could affect the image of individuals or infringe on their privacy. When Tech&Co attempted to edit a face with Retouch Magic on a Pixel 8, an error message indeed appeared, confirming this restriction.

Terms of use for generative artificial intelligence

The error message displayed in Retouch Magic states: “Unable to perform the action: Retouch Magic cannot display results that may violate the terms of use of generative AI“. This warning demonstrates Google’s intention to limit certain edits that could harm the image or privacy of the individuals concerned. The error message was thus displayed on a photo of a human being, as well as on that of an identity document.

Modification of an invoice possible?

Despite the restrictions imposed by Google, the specialized site Tech&Co claims to have successfully modified an invoice without encountering any issues. This information raises questions about the precise criteria of Retouch Magic for detecting and blocking inappropriate modifications. It could be that the detection is not yet fully effective for all situations.

Why are these limits important?

The reasons that drive Google to implement these restrictions in its Retouch Magic tool are multiple. Firstly, it is surely to prevent the spread of “deepfakes”, that is to say, fake images created using artificial intelligence that can have harmful consequences for the individuals concerned. Secondly, this decision is also likely related to the respect for user privacy, a key issue for digital stakeholders. Finally, this provision also helps to prevent fraud and document falsifications.

A powerful tool with justified restrictions

It is undeniable that Retouch Magic represents an interesting technological advancement for photography enthusiasts. However, it is essential that this tool is used wisely and does not contribute to harming individuals. The limits imposed by Google are therefore justified and help to regulate the use of this innovative technology.

Retouch Magic: caution is essential

In conclusion, it is important to emphasize that Retouch Magic must be used with caution and discernment. While this feature offers interesting possibilities in terms of photo editing, certain restrictions must be respected in order to protect the image and privacy of individuals. Thus, the user must remain vigilant regarding the modifications they wish to apply to their photos, and take into account the error messages and alerts provided by Retouch Magic.

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