how Candy Crush uses artificial intelligence to retain its players in puzzles

Publié le 24 June 2025 à 07h04
modifié le 24 June 2025 à 07h04

The world of video games reflects an undeniable revolution thanks to the strategic deployment of artificial intelligence. Candy Crush, a flagship of mobile games, retains its players through clever and captivating mechanisms. The AI positions itself as an essential ally here, allowing the adaptation and creation of challenging levels, avoiding boredom and frustration. This process encourages players to return relentlessly, continuously improving their gaming experiences. King, the developer, uses sophisticated analyses of user behaviors to concoct unprecedented and tailored challenges.

Candy Crush and Artificial Intelligence

The designers of Candy Crush Saga integrate artificial intelligence (AI) into the level creation process of their famous game. This strategy aims to retain players by maintaining a steady pace of new puzzles. With over 18,700 levels, AI allows developers to reinvent existing challenges and design new ones without taking up an excessive amount of time.

Modernization and Innovation through AI

King, the Swedish developer of this iconic game, leverages AI to transform levels that are sometimes years old. The use of this technology ensures that players do not experience boredom or frustration during their gaming experience. Todd Green, the general manager of the franchise, specifies that without AI, it would be difficult to adjust more than 18,000 levels.

Improved Productivity

AI facilitates repetitive tasks, allowing designers and artists to focus on more creative projects. This dynamic accelerates the design of new levels while enriching the player’s experience. The levels do not follow a linear order of difficulty, thus offering a rewarding variety. With AI, the capacity for updates increases significantly.

Understanding Players

King does not employ AI to replace workers in the sector, but to improve the team’s efficiency. Green mentions a collaboration between quantitative feedback and player experience feedback. Indicators such as the success rate and the frequency of level adjustments illustrate their analytical approach. Subjectivity also plays a role; for some, one level is more fun than for others.

Response to Specific Needs

The process of creating new levels takes into account the experience of long-time players. The company ensures to offer engaging puzzles from the very first contacts. The challenge lies in excelling in the initial design without a wide panel of testers to provide direct feedback.

Continuous Adjustments and Feedback

King also seeks to modernize older levels, utilizing the collected data to make them more attractive. The balance between old and new is essential; updates must occur without losing interest. Player feedback is the cornerstone of the development process.

The Unique Gaming Experience

Each level of Candy Crush represents a challenge that the player must overcome. The AI assistance strategy contributes to enriching this experience. The game manages to renew itself without falling into monotony, thus retaining a dedicated player base.

Future Perspectives

The development of content for Candy Crush is in line with a general trend of growth in the video game sector. The costs of investments and technological changes require constant adaptation. King and other market leaders must continue to leverage AI to maintain their position in a highly competitive environment.

FAQ about the use of artificial intelligence in Candy Crush

How does Candy Crush use artificial intelligence to create new game levels?
King, the developer of Candy Crush, uses artificial intelligence to automate the level creation process, which allows for more content to be produced while freeing up time for developers to focus on new projects.

What is the role of AI in improving existing levels of Candy Crush?
AI allows for the reconfiguration and improvement of older levels, helping to ensure they remain engaging and fun for players, thus avoiding boredom or frustration.

How does Candy Crush evaluate player experiences in levels designed by AI?
King analyzes several indicators, including the success rate of levels, the frequency with which a board is reorganized, and also collects quantitative feedback to understand if players are progressing as expected.

Does artificial intelligence in Candy Crush threaten the jobs of game designers?
No, the use of AI is primarily intended to assist teams in their tasks to improve efficiency and creativity, without replacing workers or artists in the sector.

How does the use of AI help avoid players feeling stuck or frustrated?
Thanks to AI, designers can quickly adjust levels to better adapt to players’ skills, helping to maintain a balanced and engaging difficulty curve.

How does AI influence the diversity of levels in Candy Crush?
AI allows for the generation of a greater number of levels with varying difficulties, making gaming sessions more dynamic and interesting, avoiding repetition.

What is the impact of AI on the overall satisfaction of Candy Crush players?
By optimizing levels and ensuring they are fun from the first try, AI contributes to a more satisfying and engaging gaming experience, which retains players.

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