Google: Could AI take the place of the “I’m Feeling Lucky” button?

Publié le 24 June 2025 à 04h44
modifié le 24 June 2025 à 04h44

The emergence of AI is redefining the norms of Internet search. *Google*, in its quest for innovation, could disrupt the traditional interface. Observers are scrutinizing the hypothesis of replacing the “I’m feeling lucky” button with a revolutionary feature. The AI Mode, currently in testing, provides comprehensive answers to complex queries. This change could mark the end of an era for an old, yet emblematic tool. *The future of the search engine looks bold as AI promises a personalized and enriching user experience.*

Google and its AI Mode

Recent tests conducted by Google reveal a clear willingness to experiment with new features within its search platform. American users have reported the presence of AI Mode in various locations within the interface. This tool, designed to provide more complete answers to queries requiring deep exploration, symbolizes a significant advance in AI-powered search.

The different locations of AI Mode

Particular attention is paid to the location of AI Mode, which has been observed in various places, notably near the “Search by image” function in the search bar. It also appears in place of the “I’m feeling lucky” button, raising questions about the future of this iconic feature.

The future of the “I’m feeling lucky” button

The “I’m feeling lucky” button, an integral part of the user experience since the late 1990s, aims to facilitate navigation by automatically redirecting users to the first result. Although it has been modified over the years, its total removal currently seems unlikely. Google spokesperson Ashley Thompson stated that testing AI Mode does not necessarily involve its replacement.

Social media users continue to express their preference for this tool that allows direct access to concrete results. Despite being infrequently used, it still enjoys a certain nostalgia, and its critics question the opportunity of keeping it in light of AI Mode’s performance.

Why test AI Mode now?

The search for a suitable location for AI Mode is part of Google’s overall strategy to make search more intuitive and effective. Highlighting this tool facilitates access to complex information, providing an alternative for users seeking precise answers. By integrating Gemini 2.0, the company leverages an advanced language model to enrich the search experience.

An uncertain future

The experimental phase of AI Mode leaves uncertainties about its final launch date. Google mentioned that it might appear as a tab for a “small percentage of users” in the United States, but this information is not definitive. The flexibility in adapting features allows Google to evaluate user feedback before making final decisions.

Frequent location changes of AI Mode indicate a quest for efficiency to meet the expectations of an increasingly demanding audience. Internal reflections at Google seem aimed at combining innovation and practicality in online search.

Conclusion on the future of the search interface

The upcoming transformations of the search engine promise to introduce a new dynamic, refocusing efforts on an enriched and continually optimized interface. The future of the “I’m feeling lucky” button will depend on the results of testing and user acceptance of the proposed innovations. This journey towards AI-assisted search could mark a turning point in how information is accessed on the web.

Frequently asked questions about Google: could AI take the place of the “I’m feeling lucky” button?

What is the current role of the “I’m feeling lucky” button on Google?
The “I’m feeling lucky” button redirects users to the first search result, considered the most relevant. It is designed to optimize search time.

Why is Google testing AI Mode in place of the “I’m feeling lucky” button?
Google is exploring AI Mode as an alternative to provide more complete and contextual answers to queries that require deeper exploration.

Will AI Mode be available to all Google users?
Currently, AI Mode is in the experimental phase and is only accessible to a small percentage of American users. Its general availability remains undetermined.

Will the “I’m feeling lucky” button disappear completely?
No, there is no indication that the “I’m feeling lucky” button will be removed. Google continues to test various options without a definitive withdrawal plan for this feature.

What features does AI Mode offer compared to the “I’m feeling lucky” button?
AI Mode aims to provide richer and more contextual answers, integrating artificial intelligence capabilities to address complex questions, unlike the simple redirection of the “I’m feeling lucky” button.

What tests are currently underway regarding the location of AI Mode?
Google is currently testing several placements for AI Mode, including next to the search bar and replacing the “I’m feeling lucky” button to determine which would be most intuitive for users.

Has Ashley Thompson mentioned other measures regarding the “I’m feeling lucky” button?
Yes, Ashley Thompson stated that testing is frequent and that these adjustments are part of an experiment aimed at improving access to Google’s features.

How could AI Mode change the user experience on Google?
AI Mode could transform the search experience by making responses more adaptive and including contextual analysis, thus offering increased customization and relevance that the “I’m feeling lucky” button does not provide.

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