Disney, emblem of entertainment, is resolutely moving towards the future with the creation of a unit dedicated to artificial intelligence and mixed reality innovation. This initiative aims to revolutionize the customer experience by generating more immersive and personalized interactions. The deep ambition of this project is based on exploring new creative possibilities and reducing production costs, which are essential elements in today’s competitive environment. The office that will oversee these advancements will strive to ensure the optimization of Disney’s strategic objectives, while maintaining a clear directive in the face of contemporary technological challenges.
A new technological initiative
The entertainment giant Disney has recently unveiled its bold decision to create a unit focused on innovation in artificial intelligence and mixed reality. This project is the result of a quest to leverage the latest technological advancements while optimizing costs. Through this initiative, Disney aims to strategically position itself to not miss the upcoming developments in the sector.
A new organization within Disney
Initially revealed by the Reuters agency, this creation has been confirmed by the group based in Burbank. Named the Technology Deployment Office, this organization is expected to have up to a hundred specialists. Jamie Voris, the chief technology officer of the studios, will take the helm of this unit. Voris has played a key role in the design of Disney Plus’s Vision Pro application.
An ambitious vision
Alan Bergman, co-chairman of Disney Entertainment, emphasizes that “the pace and scale of progress in these areas are profound”. He adds that these technical advancements will sustainably influence the experiences offered to consumers and the creative direction of the company.
Concrete projects already underway
Disney is no stranger to innovation in virtual reality. The company has previously developed noteworthy projects such as immersive experiences in the Star Wars universe through ILMxLAB. This office is also expected to collaborate with other internal teams on projects already underway, thus strengthening its impact within the group.
Cost optimization through artificial intelligence
The Technology Deployment Office will not operate in isolation. Its mission will revolve around collaboration with various teams, particularly those focused on artificial intelligence and mixed reality. These collaborations aim to ensure that each project aligns with Disney’s overall strategic objectives. The recent initiative from last year, dedicated to exploring AI applications, is a testament to this.
Significant investments
Disney’s willingness to integrate AI and mixed reality is not limited to research. The group recently invested $1.5 billion in Epic Games, reinforcing its commitment to creating innovative digital universes, similar to those of Fortnite.
The future of Disney experiences
Disney’s vision is not limited to producing audiovisual content. The integration of artificial intelligence and mixed reality should also revolutionize theme parks, thereby offering even more immersive experiences. The company strives to remain a major player in the competitive technological landscape while continuing to captivate its traditional audience.
FAQ on Disney’s innovation in artificial intelligence and mixed reality
What is the main objective of the new Disney team dedicated to AI and mixed reality?
The new team aims to explore and integrate advancements in artificial intelligence and mixed reality to offer innovative experiences to consumers while supporting the company’s creative initiatives.
Who leads this new team at Disney?
This team is led by Jamie Voris, who is also the chief technology officer of Disney’s studios and played a key role in the development of Disney Plus’s Vision Pro application.
How many people will be involved in this project?
The Technology Deployment Office at Disney is expected to ultimately have about a hundred people working on projects related to AI and mixed reality.
How does Disney plan to use artificial intelligence?
Disney plans to use AI to reduce the production costs of its films and series, as well as to design new experiences in its theme parks.
What does the Technology Deployment Office consist of?
The Technology Deployment Office’s mission is to collaborate with various internal teams to ensure that their projects in AI and mixed reality align with Disney’s overall strategic objectives.
What is the importance of mixed reality for Disney?
Mixed reality is essential for Disney as it allows for the creation of immersive experiences that engage users in an innovative and interactive way within the Disney universe.
What virtual reality experiences has Disney already created?
Disney has already developed several virtual reality experiences based on the Star Wars theme, notably through the ILMxLAB initiative, which have been very successful.
How will Disney manage the risks associated with AI and mixed reality?
Disney focuses on exploring the opportunities that these technologies offer while carefully navigating the potential risks associated with their integration into its operations.
