Demystification of the viral video of celebrities denouncing Ye’s hateful comments

Publié le 18 February 2025 à 00h10
modifié le 18 February 2025 à 00h10

The viral video, featuring celebrities *strongly condemning* Ye’s antisemitic remarks, is strikingly powerful in its evocative nature. Each image conveys a message *highlighting the urgency* of countering the growing antisemitism. Iconic figures such as Scarlett Johansson and Sacha Baron Cohen, captured in a provocative gesture, leave no room for indifference.
This production, generated by artificial intelligence, raises *numerous questions* about the ethics and responsibility surrounding the use of digital tools. The artificial nature of this artistic work, although controversial, makes this content a powerful visual weapon, amplifying outrage against incitement to hatred.

More than a dozen Jewish celebrities have recently taken a stand against the antisemitic remarks of artist Ye in a video that has circulated widely on social media. This video, where these celebrities speak out against hate speech, was initially perceived as a genuine call for solidarity.

It turns out that this video is actually generated by artificial intelligence. Despite this artificial nature, many argue that the message conveyed remains undeniably powerful. Ed Krassenstein, writer and entrepreneur, tweeted: “The world needs to see this”.

The Featured Celebrities

In this visual production, figures such as Sacha Baron Cohen, Scarlett Johansson, Steven Spielberg, and Mark Zuckerberg appear. They all wear a white T-shirt featuring a design of a hand with a Jewish star, symbolizing a strong and explicit message regarding Ye’s comments. This T-shirt is now available for purchase online, which amplifies the reach of this initiative.

The Musical Context and the Message

The Jewish folk song Hava Nagila accompanies the visuals. At the end of the video, a message appears: “Enough, is enough. Join the fight against antisemitism”. This statement comes in a context where global antisemitism is witnessing an alarming rise.

The Creators of the Video

Guy Bar and Ori Bejerano, digital marketing experts from an Israeli creative agency, are behind this project. Their intention was clear: “It’s time to stop being silent”, Bejerano stated, denouncing Ye’s behavior as dangerous.

The Reaction from the Industry

Ye’s recent series of antisemitic rants led his agency to drop him as a client. After expressing on X, “I am a Nazi”, Ye also stated that he would never apologize for his comments about Jews, although he did issue public apologies in 2023.

Meanwhile, concrete actions continue. His fashion website has been taken offline, with accusations of selling T-shirts featuring Nazi symbols. Shopify, the e-commerce platform, made this decision due to a violation of its terms of service.

Controversial Attention

The video, while it has captured massive attention, has raised ethical questions. Even voices such as Scarlett Johansson, who expressed her disagreement with the AI method used, are calling for regulation on deepfakes. “The use of AI for hate is a far greater danger”, she stated.

A Necessary Debate on AI

The creators indicated they respect Johansson’s concerns while maintaining that their work was an artistic statement aimed at combating antisemitism. They argue that art has always been an instrument of social justice, and AI now represents a new tool for conveying these messages.

The increase in antisemitic acts in the United States alerts many community leaders. A report from the American Jewish Committee revealed that, the previous year, one-third of American Jews had been targeted by antisemitic acts. Nearly 56% of respondents changed their behavior out of fear of retaliation.

The ethical concerns surrounding the growing use of AI require thorough examination. A gap is widening between technological advancements and the protection of individual rights, raising crucial questions for the future.

Frequently Asked Questions

What is the viral video of celebrities denouncing Ye about?
It is an AI-generated video in which several Jewish celebrities rise up against the antisemitic comments of artist Ye. It has circulated widely on social media.
Why was the video created with artificial intelligence?
The creators wanted to convey a strong message against antisemitism using an artistic approach that captures attention while maintaining impactful visuals. This also helps reach a broad audience.
Did the celebrities featured in the video give their consent?
No, the creators of the video used the images of the celebrities without obtaining their permission, which has raised ethical concerns regarding the use of artificial intelligence.
What message does the video try to convey?
The main message is a call to fight against antisemitism, asserting that “enough is enough” and urging people to join the battle against this persistent hate.
What criticisms has the video received?
The video has been criticized for its use of deepfake, a tool that raises ethical concerns about potential misinformation and disresponsibility, even though its message is deemed important.
How do the celebrities featured in the video react to its content?
Some celebrities, like Scarlett Johansson, have expressed their disagreement with the use of deepfake, highlighting the risks it poses and the need for accountability in the use of AI.
What has been the scale of public reaction to the video?
The video has generated millions of views on social media, exceeding the creators’ expectations, indicating strong public interest and concern regarding hate speech.
Who are the creators of this video?
The video was made by Guy Bar and Ori Bejerano, two digital marketing specialists working for an Israeli creative agency, motivated by the need to respond to hate speech boldly.
In what context was the video published?
This video was released in a context where antisemitic incidents are on the rise, responding to the growing necessity to denounce such toxic speech.
What impact could this video have on the perception of antisemitism in today’s society?
It could help raise public awareness about antisemitism and encourage a broader debate on how hate speech is addressed on digital platforms.

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