Damso announces “BĒYĀH,” his new album rich in collaborations, including a surprising feature with artificial intelligence.

A bold innovation emerges with “BĒYĀH”: Damso, the icon of Francophone rap, unveils his new opus. This latest album promises to highlight uninhibited collaborations, including a surprising feature with an artificial intelligence. Fan expectations reach their peak at the dawn of its release. A significant artistic project that redefines established conventions in the music industry. Through a collection of fifteen tracks, the artist signs a decisive shift towards experimentation. Escaping the traditional format, he aims to reinvent the very notion of an album.

Damso unveils “BĒYĀH”: a highly anticipated opus

The Belgian-Congolese rapper Damso recently previewed his latest album, titled “BĒYĀH”, during an exclusive session in Paris. This event gathered nearly 1,300 delighted fans, offering a glimpse of what will be his last album in the traditional format. Announced as a personal work, Damso shared his emotions by stating, “This is my baby that is leaving.”

An innovative collaboration with artificial intelligence

One of the standout elements of this album is an exceptional duo with singer Sarah Sey. Moreover, one track from the album embodies a sensitive innovation, integrating choruses created by an artificial intelligence. The artist explained that these AI-generated voices should be seen as a tool for sound exploration. The boundary between human authenticity and algorithmic creativity blurs in this work.

A unique journey

Damso, whose real name is William Kalubi Mwamba, has established himself as an emblematic figure in Francophone rap. His artistic journey has evolved since his beginnings in the early 2000s, culminating in his breakthrough to the general public with the album “Batterie faible” in 2016. A proponent of sound experimentation, he is known for carefully crafted productions mixed with incisive lyrics, often tinged with a dark poetry.

Reaction to the controversy

Damso’s music has sparked debates, particularly due to certain lyrics considered controversial. Although criticized by feminist organizations for content deemed sexist, the artist remains a poet in his own right, expressing a sometimes austere vision of reality. His political engagement has also recently manifested through collaborations denouncing conflicts in the Democratic Republic of the Congo.

Uncertain future after “BĒYĀH”

According to Damso, the album “BĒYĀH” would mark a decisive turning point in his career. The artist states he warns, “No more album format,” emphasizing his desire to focus on the sound experience rather than a commercial framework. This statement reveals an aspiration to explore new avenues, such as open recording sessions, reflecting a reinvention of the creative process.

A differentiating promotion mechanism

The promotion of this album began well before its official release, a strategy initiated as early as 2022. Damso set up an elaborate communication device, including an appearance at the prestigious Cannes Film Festival to present the short film “R.E.M: Episode 00,” a science fiction work accompanying the album. This innovative approach illustrates his desire to captivate and engage his audience through various means.

In summary, “BĒYĀH” promises to be a bold project, imbued with enriching collaborations and contemporary reflections on music. The rapper continues to inject a new dynamic into the Francophone music scene, asserting himself with undeniable relevance.

Frequently Asked Questions about Damso’s album “BĒYĀH”

What is the content of the album “BĒYĀH”?
The album “BĒYĀH” includes 15 tracks, featuring a duet with singer Sarah Sey and a song incorporating choruses created by artificial intelligence.

When will the album “BĒYĀH” be officially released?
The album will be available from the Friday following the listening session that took place in Paris on May 27, 2025.

How does Damso describe his new album?
Damso stated that this album is “his baby that is leaving” and that it is his last project in the traditional album format.

What distinguishes this album from Damso’s previous works?
“BĒYĀH” stands out for its use of artificial intelligence in one of the tracks and for a more sound-oriented approach than the traditional album format.

Will there be collaborations on the album “BĒYĀH”?
Yes, the album features several collaborations, including with Sarah Sey, and other artists may be announced later.

What themes are addressed in the album?
The themes covered are varied and include personal reflections, social issues, as well as cultural influences, often expressed through deep and introspective lyrics.

What is the importance of artificial intelligence in the album?
Damso sees artificial intelligence as a tool for experimentation, integrating AI-generated voices to enrich his work, which opens up new creative perspectives.

What promotional activities has Damso conducted for this album?
Damso has launched a promotional campaign since 2022, including a listening session for his fans and his presence at events like the Cannes Film Festival.

What future awaits Damso after this album?
Damso has expressed his intention not to limit himself to the traditional album format, wishing to focus more on open recording sessions and other forms of musical creation.