The CES 2025 demonstrates the emergence of revolutionary technological solutions for equine health. _NovoStable transforms horse monitoring,_ ensuring uninterrupted vigilance through advanced artificial intelligence. This innovation addresses vital issues, such as the early detection of diseases, which can cost animals their lives within hours. _A sophisticated application watches day and night,_ capturing real-time behaviors of the equines in their stalls. Breeders and owners benefit from alerts tailored to critical situations, _thus revolutionizing the approach to horse care._
Presentation of NovoStable
The French start-up Novo Senso made waves at CES 2025 by showcasing its innovative solution NovoStable in the field of equine health. This application relies on smart video surveillance technology, analyzing the condition of horses in their stalls from a video stream captured by a simple camera. The application aims to be proactive, alerting owners of significant behavioral changes.
A life-saving technology
Colic represents a deadly danger for equines, potentially causing death within six to eight hours if undetected. Such is the observation made by Julien Cornouiller, co-founder of Novo Senso. Every year, 40,000 horses suffer death related to this ailment, often occurring in the darkness of night, making the alert from such an application all the more relevant.
Data collection and alerts
The NovoStable solution generates an incessant stream of data, collecting up to four million data points per day per horse. This continuous monitoring, operating 24 hours a day, is at the heart of this innovation. The depth of analysis allows for categorizing the severity of events. Thus, the owner receives tailored notifications, whether via app, SMS, or even urgent phone call.
Specific use cases
An enlightening example lies in monitoring mares during foaling. NovoStable is capable of making a call, warning the owner between five to thirty minutes before giving birth. The start-up also plans to develop a thermal version aimed at detecting hot spots and measuring eye temperature, responding to growing needs in equine health.
Market and development
NovoStable’s clientele includes stud farms, veterinarians, and stables, as well as owners of competition horses. Julien Cornouiller admits that their experience in B2C has been beneficial, but emphasizes that the true potential lies in B2B. Since January 1st, the company has established its first partnership with an American client in Texas, also having a presence in Hong Kong and Saudi Arabia. In Europe, the Haras de Bouquetot is already using this technology, managing an impressive workforce of nine stallions and over 200 mares.
A promising future
Founded five years ago in Annecy, Novo Senso employs about ten people. The co-founders, Julien Cornouiller and Victoria de Poumeyrol, created this solution from an urgent need felt by the latter. In 2024, Novo Senso recorded a revenue of 200,000 euros while forecasting an explosive growth in the next three years.
Fundraising and prospects
Full of ambitions, the start-up aims to conduct a fundraising of 2 to 3 million dollars this year to intensify its development. Currently, Novo Senso has secured 1.2 million euros, positioning itself with few competitors in the market. The equestrian industry is valued at 400 billion dollars. This lack of competition, with the notable exception of Acaris, could favor Novo Senso’s rise in this dynamic market.
FAQ about NovoStable and AI technology for horse welfare
What is NovoStable and how does this technology work?
NovoStable is an intelligent video surveillance solution that uses computer vision to monitor horse health 24/7 with a simple camera. It analyzes animal behavior and alerts owners in case of significant changes.
How can NovoStable help prevent health emergencies in horses?
NovoStable quickly detects signs of potentially serious issues, such as colic, by monitoring behavioral changes. This allows for prompt alerts to owners for quick intervention, which can reduce fatal risks.
What types of alerts does NovoStable send to horse owners?
The system sends alerts in various ways depending on the severity of the situation, including app notifications, SMS, or urgent phone calls, especially for critical events like foaling.
How much data does NovoStable collect daily per horse?
Each monitored horse generates approximately 4 million data points per day, enabling precise and constant analysis of its behavior and health.
What types of users can benefit from the NovoStable solution?
NovoStable is designed for stud farms, veterinarians, stables, and competition horse owners, facilitating the monitoring and management of multiple animals simultaneously.
What future innovations are planned for NovoStable?
The start-up is working on a thermal version of the technology to detect hot spots and monitor horses’ temperatures, along with other futuristic developments to further enhance monitoring.
What are Novo Senso’s growth goals for the future?
The start-up plans to raise 2 to 3 million euros in 2025 to support its global expansion, particularly in Asia, the Middle East, and the United States.
How does the NovoStable technology integrate into daily horse management?
It fits seamlessly into daily horse management practices, offering owners peace of mind and constant control over their animals’ health through alerts and easy access to health data.
Who is the main target audience for NovoStable?
The main target audience for NovoStable includes professional breeders, veterinarians, and competition horse owners facing challenges in monitoring their animals’ health.
Is NovoStable already used outside of France?
Yes, NovoStable is already used in several countries, including the United States, Hong Kong, and Saudi Arabia, demonstrating its potential in the international market.
