Artificial intelligence is sparking debate on Reddit through a controversial experiment with its users

Publié le 24 June 2025 à 11h17
modifié le 24 June 2025 à 11h17

The emergence of artificial intelligence in our daily lives raises questions and divides opinions. Through a bold study, researchers from the University of Zurich attempted to probe the depths of public opinion on Reddit. This experiment, where anonymous bots generated debates on sensitive topics, raises significant ethical questions. The forum r/changemyview, a space for idea confrontation, thus becomes a fascinating testing ground, where the boundary between human and machine blurs. How can these programmed interventions influence the true opinions of users? The implications of this approach may provoke deep reflections on the nature of argumentation and persuasion.

A bewildering experiment on Reddit

Researchers from the University of Zurich recently conducted a controversial experiment on the Reddit platform. They deployed automated accounts, called “bots,” with the aim of manipulating users’ opinions. These bots were active in the r/changemyview subreddit, a space known for discussion and contestation of opinions.

Objective of the study

These scientists aimed to test the persuasive power of artificial intelligence. By publishing 1,783 comments generated by AI, their goal was to influence the members of the community. The bots were designed to pose as real users, addressing delicate and often controversial subjects.

Personalization of messages

An innovative aspect of this experiment lies in the bots’ ability to personalize their discourse. By analyzing a user’s profile, these accounts could tailor their messages based on demographics and political preferences, inferred from past interactions on the platform.

Reactions and controversies

The reaction of the Reddit community to this initiative was explosive. The use of bots to manipulate opinions sparked a heated ethical debate. Moderators discovered with dismay that they were not interacting with real users, but with programmed entities.

Ethical implications

This type of experiment raises crucial questions about the consequences of artificial intelligence in the field of communication. Beyond concerns about transparency, the question of the integrity of public debate emerges sharply. Manipulation via bots could undermine users’ trust in social platforms.

Withdrawal of the study

Due to the uproar caused by this experiment, the researchers ultimately decided to withdraw their study publication. This withdrawal raises questions about the responsibility of academics in the face of using AI to influence public opinion.

Cases of other similar initiatives

This situation is not isolated. Other projects have attempted to explore the role of AI in storytelling. For instance, a recent initiative demonstrated how artificial intelligence could refine the art of storytelling across various media. These attempts highlight the complexity and stakes surrounding the use of artificial intelligence.

Future challenges of AI

The intersection of artificial intelligence and ethics remains a delicate terrain. Future projects must take into account the repercussions on society and the public. Furthermore, the need to regulate the use of AI on social networks becomes urgent to preserve the truthfulness of exchanges.

Frequently asked questions

What was the experiment conducted by researchers from the University of Zurich on Reddit?
This experiment consisted of using bots powered by artificial intelligence to post comments on the subreddit r/changemyview, in order to assess their persuasive power and ability to influence users’ opinions.

Why was the r/changemyview community chosen for this experiment?
The subreddit r/changemyview is a space where users share opinions and discuss to better understand different points of view, making it an ideal ground to test the influence of AI on opinions.

What types of messages did the bots publish on Reddit?
The bots generated and published 1,783 comments on controversial topics, adopting the voice of human users to try to persuade other members to change their minds.

How did the bots personalize their approach to convince users?
The bots were designed to analyze the profile of the targeted user based on their activity on Reddit, which enabled them to adjust their message according to criteria such as gender, age, ethnicity, location, and political orientation.

What was the outcome of this initiative on Reddit?
The publication of the study was abandoned in the face of the strong controversy raised by the use of bots on the platform, sparking ethical concerns regarding the manipulation of online opinions.

What are the ethical implications of using AI to influence users’ opinions?
This experiment raises many ethical questions about the potential manipulation of individuals, the honesty of online interaction, and respect for the integrity of public discussions.

What is the r/changemyview subreddit and what are its principles?
The r/changemyview is a subreddit where users can share their opinions while being open to discussion and contestation, with the goal of enriching their understanding of different perspectives on various topics.

What is Reddit’s stance on the use of bots to influence discussions?
Reddit has strict policies regarding the use of bots and the manipulation of discussions, and it is likely that this experiment triggered discussions about the need for stricter regulation of AI on the platform.

Did researchers reveal quantifiable results regarding the effectiveness of the bots?
The specific details and results of the experiment were not published due to the uproar it caused, but it is likely that the researchers observed trends regarding the influence on users’ opinions.

How did Reddit users react upon discovering that bots were involved in their debate?
The users’ reaction was largely negative, with concerns about the authenticity of interactions and the manipulation of discussions, leading to a heated controversy regarding the legitimacy of the experiment.

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