Alphabet’s shares soar thanks to the growth of advertising on Google Search in the first quarter

Publié le 24 June 2025 à 13h24
modifié le 24 June 2025 à 13h24

Alphabet’s shares are soaring, illustrating a vigorous economic dynamic. *The strength of advertising on Google Search* proves to be decisive, generating results that exceed analysts’ forecasts. *Sustained investments in artificial intelligence* are boosting profitability across all segments of the company. The valuation of the shares, driven by strong performance, reflects growing confidence from investors. Alphabet is asserting itself as a titan in the tech sector, despite the turbulence generated by uncertain pricing policies. The company’s bold strategy enables it to navigate towards unprecedented heights, consolidating its role as an innovative leader.

Alphabet’s Performance in the First Quarter

Alphabet’s financial results for the first quarter of 2023 significantly exceeded analysts’ expectations. With total revenue amounting to €90.2 billion, the company recorded an increase of 12% compared to the previous year. This growth is primarily attributed to the strength of its advertising business, particularly on Google Search.

Advertising on Google Search in Strong Growth

Google Search, a cornerstone of Alphabet’s revenue, generated €50.7 billion during this quarter, representing a year-over-year increase of 9.8%. The introduction of AI Overviews in search results has favored this momentum, attracting 1.5 million users each month.

Impact of U.S. Pricing Policies

Although positive results have been observed, Alphabet has expressed concerns regarding U.S. pricing policies. The end of the de minimis rule, which exempted imports under €800 from tariffs, could slow the growth of its advertising revenue. Philipp Schindler, Chief Commercial Officer, indicated that this could create challenges for retailers based in the Asia-Pacific region.

Expansion of Google Cloud

Google Cloud saw its revenue increase by 28% compared to the previous year, reaching €12.3 billion. Thanks to strong demand for its products, particularly in AI infrastructure and generative solutions, the profitability of this division has significantly improved.

Impressive Figures Despite Slightly Lower Forecasts

Google Cloud’s operating profit recorded an exceptional increase of over 200% year-over-year, reaching €2.18 billion.

YouTube and Waymo Revenues

YouTube experienced an increase in its advertising revenue, generating €8.93 billion, up 10%, although slightly below analysts’ forecasts. This segment, supported by the expansion of YouTube TV and podcasts, continues to show signs of vigor.

Evolution of the Autonomous Vehicle Sector

Waymo, Alphabet’s autonomous vehicle unit, recorded €450 million in revenue, marking a 9% decline compared to the previous year. Although still in the development phase, this major player remains committed to enhancing its technological capabilities.

Market Reaction and Outlook

Alphabet’s shares reacted positively following the announcement of these results. They rose by 5% in after-hours trading. This trend comes despite a broad decline of 16% in Alphabet’s market value since the beginning of the year due to wider economic concerns.

Alphabet also approved a share buyback program of €70 billion and increased its dividend by 5%.

Frequently Asked Questions

What was the main factor behind the increase in Alphabet’s shares in the first quarter?
The rise in Alphabet’s shares was primarily attributed to strong growth in advertising on Google Search, which remains the largest contributor to the company’s revenue.

How does Alphabet manage the impact of new pricing policies on advertising?
Alphabet has warned that U.S. pricing policies could hurt its advertising revenue, particularly due to the cessation of the de minimis rule, which could lead to reduced advertising spending by some retailers.

What new features have been introduced in Google Search that could affect advertising revenue?
Alphabet recently launched AI summaries in Google Search, summarizing results at the top of the page. This feature has attracted many users but has also led to a decline in traffic to independent websites.

What is the amount of Alphabet’s profits for the first quarter?
Alphabet reported profits of approximately $90.2 billion, exceeding analysts’ expectations, and showing a 12% increase compared to the previous year.

How does advertising on YouTube compare to that on Google Search?
Advertising on YouTube generated $8.93 billion, with a growth of 10% year-over-year, but remains slightly below analysts’ forecasts, while Google Search continues to dominate in terms of revenue.

What are the results of Google Cloud in relation to the growth of Alphabet as a whole?
Google Cloud experienced a 28% increase in revenue, reaching $12.3 billion, and also saw its operating profits rise by over 200%, demonstrating that investments in artificial intelligence are paying off.

How does investment in artificial intelligence influence Alphabet’s performance?
Investments in artificial intelligence support growth across all segments of Alphabet, contributing to its strong results in the first quarter and reinforcing their unique approach known as “full stack” AI.

Do Alphabet’s shares continue to grow despite uncertainties in the tech market?
Although Alphabet’s shares have seen significant increases, they remain down 16% since the beginning of the year, primarily due to concerns related to the tech sector as a whole.

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